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Has your Affiliate program disappeared?
Ever noticed how many affiliate programs come and go?
Where do they go?
There's more then one possible answer to that question.
Some affiliate programs come out hot. They've got impressive squeeze
pages, polished videos and glossy presentations. They 'blue sky' it!
They promise you the world. They get you in, get your money, then they
are gone.
pages, polished videos and glossy presentations. They 'blue sky' it!
They promise you the world. They get you in, get your money, then they
are gone.
In the affiliate marketing industry some of these unscrupulous vendors
even have an expression for what they knowingly plan out then do, they
call it
even have an expression for what they knowingly plan out then do, they
call it
The Pump and Dump.
They've spent a lot of money to lure you in with the incredible pitch
and promise(s), then they deliver, it works for a while (or not) something
of low or no value, others are ponzi schemes then... they disappear.
and promise(s), then they deliver, it works for a while (or not) something
of low or no value, others are ponzi schemes then... they disappear.
Other sketchy vendors rely on the Bait and Switch method.
They promise you this, instead you get that, not what you were
promised, and not what you paid for, then they disappear. No response to
phone calls, emails, support requests, or lawsuits and then they
simply vanished.
They promise you this, instead you get that, not what you were
promised, and not what you paid for, then they disappear. No response to
phone calls, emails, support requests, or lawsuits and then they
simply vanished.
Some companies that are designed to be "here today and gone tomorrow",
pitch products with catchy names instead of operating under a company
name or are funded proposals, once they get the crowdfund they are suppose
to build what they promised.
pitch products with catchy names instead of operating under a company
name or are funded proposals, once they get the crowdfund they are suppose
to build what they promised.
The reason? They can pitch then drop the product instantly when the authorities catch up with them, the online negative reviews get too many, their payment processor flags them, FTC or SEC then shuts them down completely. Sadly, for these companies their goal from Day 1, is to make as much money as possible,
then to disappear before anyone catches up to them or move overseas out of the reach of FTC or SEC in-order to continue the same
under a different name, schema and website. Sometimes if works for a while, for some then it doesn't. Times change.
So what do you look for to make sure you don't fall prey to one of these
schemes?
schemes?
1. Ask yourself, is what I am being told realistic? Honestly. If
someone wants to sell you a product for $12 and tells you it's worth
$1,200 you've got to question that. Look for actual VALUE.
someone wants to sell you a product for $12 and tells you it's worth
$1,200 you've got to question that. Look for actual VALUE.
If it sounds too good to be true, it most probably is NOT True.
2. Be aware that a common practice in some (not all) affiliate marketing
pitches, is to tell you the cost is small.
pitches, is to tell you the cost is small.
So you buy in for, let's say ~$0.10, ~$1.00, ~$7.00, or ~$9.97, then there's the up-sell for $27 and another up-sell for $47 and still another or $97, then you're told you get the big enchilada for another $197.00, but...
T-t-t-that's NOT ALL folks! ...wait there's more, they say, for another $597.00 and you get the whole deal, FREEDOM, FREEDOM PLUS & FREEDOM PREMIUM, the whole enchilada... now, were up to between $1,997.00 - $2,997.00 and on and on it goes... ( they're checking on what the market will bear ) - and still you don't have what you need to actually do anything, and what you do have is of little value.
What is “What the Market Will Bear”?
When
asking business people how to set price, I often hear the answer,
“Charge what the market will bear.” Think about that answer for a
second. What does it mean?
The underlying sentiment is positively and spot-on. We should set prices based on what our customers are willing to pay, not based on our costs. However, what is “the market” and how much “will it bear”? I wonder...
The problem with this statement is markets are made up of companies .and./.or. people. Each one is different. Each has a different willingness to pay. “Charge what the market will bear” implies a single price for a large group of companies .or. people. If you price low enough, this single price may capture the whole market. However, you will be giving many customers a much lower price than they are willing to pay.
If you price high to capture the profit from those who will pay the most, you will be missing out on profitable business at the lower end. Of course you can choose somewhere between as a compromise, so you give up some at the low end and some at the high end.
Which price, low, high or middle, is what the market will bear? Regardless, whichever you answer it is not the price that maximizes profit. The best answer is price segmentation. Create smaller segments that consist of customers with similar willingness to pay.
Next time you hear someone say “We should charge what the market will bear,” smile and know they have good intentions, but then dig deeper and set prices and pricing strategy based on much smaller segments. They will be much more profitable.
The underlying sentiment is positively and spot-on. We should set prices based on what our customers are willing to pay, not based on our costs. However, what is “the market” and how much “will it bear”? I wonder...
The problem with this statement is markets are made up of companies .and./.or. people. Each one is different. Each has a different willingness to pay. “Charge what the market will bear” implies a single price for a large group of companies .or. people. If you price low enough, this single price may capture the whole market. However, you will be giving many customers a much lower price than they are willing to pay.
If you price high to capture the profit from those who will pay the most, you will be missing out on profitable business at the lower end. Of course you can choose somewhere between as a compromise, so you give up some at the low end and some at the high end.
Which price, low, high or middle, is what the market will bear? Regardless, whichever you answer it is not the price that maximizes profit. The best answer is price segmentation. Create smaller segments that consist of customers with similar willingness to pay.
Next time you hear someone say “We should charge what the market will bear,” smile and know they have good intentions, but then dig deeper and set prices and pricing strategy based on much smaller segments. They will be much more profitable.
Before you bite, however determine what exactly are you getting into and getting ...
and what is the refund policy for the product or service. Peel back the layers of fluff
and hype and attempts to bedazzle and bamboozle you, ask what are you
REALLY GETTING, at the end of the day.
and hype and attempts to bedazzle and bamboozle you, ask what are you
REALLY GETTING, at the end of the day.
3. Be aware that we now live in a world of "fake." It's the new reality.
Reviews can be faked, video endorsements can be paid for, testimonials
and infomercials, can be generated by software, bots spit out fake leads,
IP addresses canbe spoofed. You may not be a sophisticated techie but
you are smart.
Reviews can be faked, video endorsements can be paid for, testimonials
and infomercials, can be generated by software, bots spit out fake leads,
IP addresses canbe spoofed. You may not be a sophisticated techie but
you are smart.
Look for what seems ridiculous, look for what seems unlikely and
implausible, when you see it you will know it Use your head. If you buy
Product XYZ for $3 you are not going to become a Millionaire. If you buy
Product ABC you are not going to get rich overnight, without doing any
work, laying on a beach in Tahiti or Bali, bali. Don't fall for this.
implausible, when you see it you will know it Use your head. If you buy
Product XYZ for $3 you are not going to become a Millionaire. If you buy
Product ABC you are not going to get rich overnight, without doing any
work, laying on a beach in Tahiti or Bali, bali. Don't fall for this.
Sound logic and reason must prevail in your decision making to protect
your hard earned money. Keep these points in mind.
your hard earned money. Keep these points in mind.
One fancy product, bling or glitzy gadget is not the SECRET to making
money online. Starting and growing ANY business to the point where
you are making consistent money takes time and effort.
money online. Starting and growing ANY business to the point where
you are making consistent money takes time and effort.
Understand that if you want to rely only on FREE stuff as your method of
choice to earn online, you will have limited success and it will take
you a long time to get anywhere. You'll get frustrated.
choice to earn online, you will have limited success and it will take
you a long time to get anywhere. You'll get frustrated.
Guess what free sites and services do? They often DISAPPEAR and with it
your links, your blog, your free platform for your business. Poof. All gone.
your links, your blog, your free platform for your business. Poof. All gone.
All that time you spent trying to save a buck is a wasted effort. If you
rely solely on free ways to grow your income, you are not thinking like
a business owner or someone who at least wants to be serious enough to
make some actual money.
rely solely on free ways to grow your income, you are not thinking like
a business owner or someone who at least wants to be serious enough to
make some actual money.
Why would you think you could make MILLIONS as an Affiliate Marketer
with little time, little knowledge and no training? Doctors, lawyers and
engineers, PLUMBERS, software developers make lots of money, guess
what they had to do first? Learn, train, invest a lot of time, effort and
brain power, not to mention money into their profession.
with little time, little knowledge and no training? Doctors, lawyers and
engineers, PLUMBERS, software developers make lots of money, guess
what they had to do first? Learn, train, invest a lot of time, effort and
brain power, not to mention money into their profession.
Making money online is like ANY offline business, you have to take the
time to learn how to market online and you need a system to follow to
generate leads and sales. Finally, you need mentorship, guidance,
support and training to bring it all together. Once you have that system
and training then YOU need to do the work and after more then two
decades in this business, I can guarantee you starting your profitable
business won't happen on a beach with a Margarita, tablet and/or a
cell phone in your hand.
time to learn how to market online and you need a system to follow to
generate leads and sales. Finally, you need mentorship, guidance,
support and training to bring it all together. Once you have that system
and training then YOU need to do the work and after more then two
decades in this business, I can guarantee you starting your profitable
business won't happen on a beach with a Margarita, tablet and/or a
cell phone in your hand.
Ready to start your own online business with a comprehensive success
platform that includes website hosting, software, marketing, leads,
traffic, support, and a self-paced bootcamp program that specializes in
affiliate marketing?
platform that includes website hosting, software, marketing, leads,
traffic, support, and a self-paced bootcamp program that specializes in
affiliate marketing?
We'd love to hear from you.
Cheers,
John Silva
Certified IT, eBiz Consultant, Artist & Photographer
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