Hi,
Internal linking is not simplex or mono-directional.
Most people just link from NEW posts to their OLD posts.
They link front to back.
But what about back to front?
Your old posts already rank.
They can drive clicks and traffic to the new posts.
What about linking tags, labels, merchants and categories with keywords too?
This helps search engines discover ALL of your content.
And don't forget that menu items need proper anchor text, as well.
SEO Tip #7: Think of internal linking like a spider web for the interwebs...
Google should be able to crawl all your pages without digging too deep!
Whenever possible, after I publish a keyword-optimized post, I find at least one old page to link back to the freshly published one... creating a backlink(s) ... ya dig?
(on top of all my other post-publish routines)
What do you do after you publish?
Walk away from the computer?
We're going to hit 10 of these tips.
3 more to go.
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Hi,
Internal linking is not mono-directional.
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Got it!? Good!
--Nathaniell
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