Fwd: Scaling to millions in revenue WITHOUT ads - and, much more to come in 2020 :)

Hey crew, Want to know how Sand Cloud scaled to millions in revenue, without spending a single dollar on advertising? Good, we'll get to that in a minute. But first ... Let's be honest, the ecommerce playing field is dramatically changing in 2020... Facebook ads costs are sky high Brands are pulling products from amazon Funding ($$) is slowing down, with VCs and buyers focusing more on PROFIT then pure revenue growth. FB messenger, SMS, affiliates, influencers, Tik Tok, etc .... the list of new channels to test and optimize keeps growing That's why our #FOCUS at Blue Stout is to help you stay ahead of the curve. (And ... we are launching some exciting new content channels, events and programs this year to do just that). To start, each week in 2020 we'll be sharing our best insights - from our work advising brands, scaling clients, and speaking with industry leaders - in a short "bite sized" email to help you continue to operate, grow and profit from your brand. This week I want to share 2 of my favorite conversations from late last year on The Commerce Lab podcast ...

---------------------------------------

SANDCLOUD: $1M without ads, scaling with ambassadors, and the secrets of Shark Tank

I talked with Steven Ford, Co-Founder of Sand Cloud, about how they hit $1MM in revenue without spending a single dollar on paid marketing. Some topics that were discussed include: How to scale to $1M in revenue WITHOUT paid advertising The ambassador program Sand Cloud used to scale into multiple 7-figures (AND how to build one yourself) Using social to "pre-test" product launches How Sand Cloud finally made it onto Shark Tank How to create offline conversations and events to build your brand The impact of community vs. paid advertising Click here to listen to the full episode

---------------------------------------

RETARGETING ADS: How to increase conversions and retention with better customer journey ads on Facebook

I also had the opportunity to go one-on-one with Reza Khadjavi, the CEO of Shoelace, to dive deep into how to increase conversions and improve retention with your facebook and instagram advertising. Some topics that were discussed: Why your current retargeting ads are annoying your customers How to improve your underperforming RT ads (even if you don't realize they suck) Using ads to communicate with your customer at every stage of their journey with you What most retailers are doing wrong when they set up their retargeting Why retention is the new growth, but how do you build retention? Why pure content or educational emails actually convert better than offers How to leverage emotion AND logic to improve site conversions Click here to listen to the full episode

---

Hit reply and let me know if you found these episodes helpful. I read and respond to ALL emails :) Also, as a reminder, if you want me to personally review your site, growth strategy, or email performance and help you find opportunities to increase sales from your existing traffic and existing customers in 2020, grab a spot here: BOOK A FREE STRATEGY CALL. Have a fantastic week. In your corner, João   ---------- Forwarded message --------- From: Allen Burt (Blue Stout) <allen@bluestout.com> Date: Wed, Jan 8, 2020 at 12:30 PM Subject: Scaling to millions in revenue WITHOUT ads - and, much more to come in 2020 :) To: <joaoa.dsilva2019@gmail.com> - Allen

Allen Burt Blue Stout allen@bluestout.com www.bluestout.com

Have a question? Hit reply and send it over. I read and respond to EVERY email. Think we can help improve your ecommerce sales? Let's see if it's a good fit. Apply for a free strategy call here: bluestout.com/strategy/ Who am I? My name is Allen Burt and I'm the founder of BlueStout.com - the leading ecommerce consulting firm for growing merchants. We help you design, build, and optimize your ecommerce store to increase conversion rates, average order values, and repeat purchases. Why are you receiving this email? You signed up for one of our trainings or our newsletter. But don't worry, you can unsubscribe using the link below if you hate receiving awesome, free advice from the ecommerce experts :)

Unsubscribe Blue Stout 322 NW 6th Ave Portland, Oregon 97209-3662 United States (615) 975-2747