Fwd: Four (4) Signs You’re Using Outdated Marketing Techniques

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---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Tue, Aug 28, 2018 at 5:56 PM
Subject: 4 Signs You're Using Outdated Marketing Techniques
To: <joaoa.dsilva2017@gmail.com>

Hi, Relevancy is everything in today's marketing landscape. Things move at lightning speed in the digital world, so what worked for your business last year may not be very effective anymore. Failing to adapt to change and sticking to the status quo can bring certain death to a business. Kodak was once a powerful brand that controlled 90% of the United States' film market in the 1970s. However, they never adjusted their marketing message and relied on old strategies to keep them afloat. They failed to realize that customer's priorities change. Today, consumers are interested in the actual story of a business, in addition to their product. Kodak failed to adapt to the changing priorities and nearly had to shut its doors after it declared bankruptcy, giving a whole new meaning to the phrase "Having a Kodak moment." But many marketing teams can get stuck in their ways when it comes to tactics. Only six out of ten marketers believe that their strategies are actually effective, and a quarter of teams report that their organization is resistant towards change, especially when it comes to embracing technology. Are there any warning signs that your brand's marketing methods are in need of a modern makeover? Here are the big ones to look for. Read the article. My thanks in advance for your consideration time and attention. Best  John % Jeff

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