What Exactly is CPA? & Understanding CPA Marketing for Affiliates

RE: What Exactly is CPA? & Understanding CPA Marketing for Affiliates

Hi,

You'll find tow subjects discussed herein:
* What Exactly is CPA? &
* Understanding CPA Marketing for Affiliates

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What Exactly is CPA?

CPA or what is known as coast per action network usually is a network service that allows you to access a directory of products and services. Commercial enterprises use CPA for promotional activities and CPA affiliates can channel online traffic to various offers by video promos, email advertisements, pay per click, etc.

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The enterprises using the networks in turn pay up for the services of the affiliates in return of the marketing and the potential sales that they make using the network. The CPA affiliate gets paid both for the traffic generated or marketing and the sales figures notched up by the respective company. Since the leads do not have to make any payment for one to receive compensation, CPA affiliate marketers using these networks do not have to concern themselves with refunds or extra charges.

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There are ring-tones, government grants, credit cards, health products and a range of various activities which are usually featured on CPA offers. The respective enterprise ahs to pay on a per lead or per exclusive visitor basis. A company might also be paying the network for each completed action, which can translate into asking the potential customer to fill in a form with information like zip code or email ids, etc. Affiliate managers are employed by CPA networks to better their coordination. These managers review the applications made by CPA affiliates and they source for company stuff and services. They could also be advising the affiliates within the network on how to optimize profits, etc.

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To keep communicating with your network manager might be a good idea if you are on a CPA network. Thus you could get leads to high converting offers available on the network. These will obviously mean greater revenue for your company. Usually the standard offers available amount to $25 to $35 for every lead secured and around 0.15 or 0.30 dollars more for every unique visitor you land. Try and calculate how much you could make by arranging around 500 leads and you'll realize that the money is good in CPA marketing.

Understanding CPA Marketing for Affiliates

Like most marketing units, even in CPA marketing around 5% of the marketers are going home with 50% of the commissions. There is a lot of money on CPA marketing! Try and visit two of the biggest CPA networks (which would be affiliate.com and Hydra Network) and find out for yourself, what's the deal with CPA marketing.

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CPA literally means cost per action. As the nomenclature suggests, a CPA network is has to pay its affiliates every time they attract visitors to their sites or blogs and complete an action. The action ranges over form fill-ups to surveys made, to free sample offerings, asking for quotations, etc. You earn money for as many leads you could generate for a company; this is the commission that you are entitled to.

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The major difference with usual affiliate marketing and CPA marketing is that there is no need to make prior sales to demand commission. You have to merely coax the visitor to act as the company would like him/her to. Now the deal is that a particular stipulations as to how they would like you to generate traffic for them. You might be barred from using sites that have just about an organic traffic inflow from the search engines. These companies that do not allow for this, might be opting for email marketing or pay per click offers.

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In case you don't have a ready-made mailing list to help out these companies, you will have to then use some PPC ads to attract traffic to your site. A keyword search should allow you to minimize your cost per click costs so that you could now make enough commissions off the CPA network.

Thank you,

Yours in Abundant Success,

John Silva Webmaster, IT & eBiz Consultant Office http://InstantComputerBiz.com
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