Fwd: Seven (7) Ways Facebook Keeps You Addicted (and how to apply the lessons to your products)

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John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Sun, May 28, 2017 at 5:42 PM
Subject:Seven (7) Ways Facebook Keeps You Addicted (and how to apply the lessons to your products)
To: joaoa.dsilva2017@gmail.com

Hi, In 1972 the first app went live. It wasn't designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are sent every 24 hours. You may have already guessed what that app is. Email was the first addictive digital technology that had us checking in to our computers and then decades later our mobile phones. One of the key reasons for why it is so addictive is "operant conditioning". It is based upon the scientific principle of variable rewards, discovered by B. F. Skinner (an early exponent of the school of behaviourism) in the 1930's when performing experiments with rats. The secret? Not rewarding all actions but only randomly. Most of our emails are boring business emails and occasionally we find an enticing email that keeps us coming back for more. That's variable reward. And that is just one way Facebook creates addiction for its product. Read the rest of the article >>> Here Have a great week and be awesome. Cheers Joao %% Jeff

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