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Friday, May 26, 2017

Fwd: Why You Should Own Your Marketing, Not Rent It


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Cheers,
John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, May 26, 2017 at 12:07 PM
Subject: Why You Should Own Your Marketing, Not Rent It
To: joaoa.dsilva2017@gmail.com


Hi,
 
Generally speaking, digital marketers are pretty skilled ball-jugglers.
 
We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure.
 

We have a few tricks up our sleeve for doing that, including online ad networks such as Google AdWords, Facebook Advertising and LinkedIn Ads.

 

AdWords has been at the top of its game for the past 15 years for good reason – it offers a chance to be on Page 1 of Google in 15 minutes or less, and you only pay for actual eyeballs.

 

Great deal, right?

 

But while there may be plenty of plus points to paid advertising and paid social – and it most definitely plays a role in a well-executed marketing strategy – it might be time to take back ownership of your marketing.

 

This blog explains why you should own your marketing instead of renting it... Read the rest of the article here.

 

Cheers,

 

Joao

 

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%%Jeff

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Australia
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