Hello
Catching an Uber can be a small science experiment in human behaviour.
Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions.
How long have you been driving for Uber?
It can then segue into....
What got you started?
Then it's sit back and hear their story.
I also have a few theories about the drivers motivation for working for Uber apart from earning a bit of cash.
They either love a chat, are feeling a bit lonely, or want to escape the boredom of sitting on the sofa or the home office for a few hours.
Bu I have detected this reason a few times.
An excuse.
To escape the house where their partner (or kids) are driving them bat stir crazy!
All they have to do is turn on the app and login and say.
"Sorry, got to go to work".
Its work when you want it, when you need it.
Perfect.
But the Uber chat can go two ways.
Boring or fascinating.
And often the ride turns into a snapshot of the current status of their life story. This falls into 3 categories.
- Between jobs (code for un-employed)
- Topping up their day job with some extra cash
- Paying their bills while working on a startup
Many times I have heard about the desire and dream to start an online business or launch a startup.
Sometimes if they have some communication skills they will get around to ask what I do. Usually I mix it up.
Blogger will get them interested and the category of digital entrepreneur is sort of a good.
But the term "influencer" will have them curious.
It's a job description that didn't exist even 5 years ago.
How did this happen?
Influencers are the modern digital version of the mass media celebrity, movie and sports stars. Before the social web the only way to measure influence was fluffy television data, newspaper column inches and box office revenue.
Today we have robots and software collating the data and telling us what and who is making online ripples.
These tell us what content moves as it is created and shared and online conversations are tracked.
Data has revealed the influencers.
Read the rest of the article >>> Here
Have a great week and be awesome.
John
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Jeff :)
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