Hi,
The good old fashioned marketing funnel doesn't have the relevance it used to.
I can't remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase.
Today there are dozens of channels.
The traditional linear funnel is now a messy matrix.
There are many distribution platforms for content, dozens of networks and a kaleidoscope of multimedia doors to gain consumer attention.
Multiple points of discovery
Now the journey is one of multiple rabbit holes to discovery. It means marketers need to have the tools and skills to interpret millions of pieces of data, apply technology at scale and invoke artificial intelligence to get it just right.
That's why the data scientist has invaded the hallowed halls of the creative artists of advertising.
Gin and tonics are making room for potions of data and artificial intelligence (AI).
Intelligent marketing
During Dreamforce, I was able to sit down with Rob Begg, Vice President of Product Marketing for Social and Advertising Products, Salesforce, to explore the three key steps to achieve intelligent marketing.
This was one of the main topics I was keen to explore at Dreamforce 2017.
Rob said organisations need to implement three core strategies if they want to grow and win in the fourth industrial revolution.
The scale of data and information needs decisions to be managed with technology that extends and amplifies what it means to be human.
Discover the 3 core strategies you need to understand to master intelligent marketing in 2017 and beyond.
Read the rest of the article >>> Here.
Have a great week and be awesome.
Cheers
Joaoa
%%Jeff
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