They need to define:
- Who is my target audience?
- What is their pain?
- How do I solve that pain?
But once you've established who your audience is and how you can help, you then need to determine how to effectively deliver your messaging to that target audience. And then to optimize that messaging so it's found in search.
Fast forward to today, and you have a business website that you're proud of. It does everything you need it to – and more. Your analytics tell you that you're receiving a healthy dose of visitors daily and that you're also successfully converting a good portion of them.
But then you dig a little deeper…
Your mobile search results aren't that great, right? You notice that the people who find your site via mobile search seem to be more interested in your brand (since they spend more time on it), but there's a whole lot less of them than desktop users. Or it may be that you have a lot of them, but they quickly bounce off your site after a single page view.
What's going on here?
Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it's not done with the utmost of care.
This article tackles some of the obstacles marketers face with mobile search and how you can optimize your website to beat the odds... Read the rest of the article here.
Cheers,
João Silva
PS. You may also enjoy these...
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%%Jeff
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