Hi ,
When you compare Buffer vs Hootsuite, which one wins?
Social media is the heart and soul of any digital strategy.
It decides your success or failure whether you are promoting your brand, your company, your ideas or listening to the trends, or even hearing opinions.
The fact is that social media management is time consuming unless you have a proper tool to organise your networks. Promoting and managing multiple social profiles and networks is a major time-suck.
Recent research indicates that an average of 2 hours and 25 minutes per day is spent on social networks and messaging – a figure that continues to increase.
Here's why this number is rising:
- There are 2.5 billion social media users in the world. This is precisely, 1/3 of the globe's population.
- Social engagement has become more functional… a kind of habit that fulfils both engagement and entertainment.
- Interestingly, almost 98% of digital consumers are social media users.
- Generation Z are more likely to use social media than a search engine.
- Social customer service is taking a bigger role.
- Businesses are keener on social ads – the very fact being there are nearly 6 million Facebook advertisers and 2 million Instagram advertisers.
- Mobile social media users are increasing phenomenally.
- Real-time collaboration in social media is the new way to reach customers.
Do you believe that this mind-numbing time spent on creating content, posting, viewing shares etc. is getting nowhere near to creating a positive impact on your social media campaign efforts?
Managing social media campaigns can easily get better with a few helpful social media management tools.
These tools let you simplify your social media management tasks from one single dashboard. They let you painlessly promote, listen, respond, react and be more organized across multiple networks.
Prioritizing and scheduling your tasks smartly, and channelling your resources and time can eventually get you on the right track.
But before you jump straight into it, you need to understand the best social media management tools a little better.
Here, I have considered two top names: Buffer vs HootSuite.
Let us see which one really wins the social scheduling game.
Read the article.
Cheers
Joao
%Jeff
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