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Friday, February 9, 2018

Fwd: Why Your Marketing Campaigns Could Put Your Company’s Digital Security at Risk


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Cheers,
John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author


    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Feb 9, 2018 at 11:08 AM
Subject: Why Your Marketing Campaigns Could Put Your Company's Digital Security at Risk
To: joaoa.dsilva2017@gmail.com


Hi,
 
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most importantly, sales.

 

But what about the downside of digital marketing?

 

The more you grow your online presence, the more your website becomes a juicy target for hackers.

 

I don't enjoy scaremongering, but data security breaches are a real threat.

 

Estimates suggest that the worldwide cost of cybercrime will increase to $2 trillion by 2019. Despite this, 87% of CIOs believe their security controls are failing to protect their business.

 

Here are some of the ways that your digital marketing strategy might be leaving your business vulnerable, and how you can fix them... Read the rest of the article here.

 
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