Sounds interesting, huh? It's a case study shared by Noel Ceta in the SEO Signals Lab Group which talks about growing a SaaS company from 0 to 200k in monthly visitors organically. To make it even more impressive, zero link building effort went into the process! Top three takeaways from the case study: + Using Content outlines: There are a lot of good content writers out there. However, most of them fall down when it comes to creating SEO content. To combat this, make it a point to create and share a content outline with your writers. For example: - What are the H2 headers?
- What are the H3 headers?
- What kind of examples are they supposed to mention?
- Which LSI keywords should the writer mention?
+ Interlinking: Well structured interlinking can have a huge impact on results. To use an example shared by Noel, for NinjaOutreach, interlinking upped their visitors by over 40%. Here's the process they followed for interlinking: - Pick an article you want to interlink around your blog
- Find out your main keyword on your website. E.g. site:tallyfy.com "business process management"
- Go through all your articles, search for the keyword and add the link.
- Do the same for synonyms of your keyword. E.g. site:tallyfy.com "bpm" or site:tallyfy.com "manage processes".
+ Optimizing page CTR: The next crucial exercise for improving your ranking is to optimize your article headlines. Again, let's look at an example to get a better understanding: Imagine you have an article ranking in 4th spot with an average CTR of 20%. Google will benchmark your average CTR to that of your competition in the same ranking. Now, let's say that your competition ranking in a similar spot has a CTR of 12%. This means that your content is more relevant, and hence should rank higher (providing other SEO metrics also come to this conclusion). You can use Google Search Console to keep track of article CTRs and make adjustments as and when they're needed. For all articles with a CTR lower than the Position-CTR average, keep testing and changing the headlines. Track this for a few weeks to find the most impactful titles. Last but not least, SEO work is never over. There is also a scope for improving your content, backlinks, and countless other things that affect your rankings. Here's some bullet points from the content outline checklist Noel used to make sure his best content ranked as well as it could: - Is the content as comprehensive as it could be? Is there anything you could add?
- Is the content matching the keyword it's supposed to rank for?
- Is the content interlinked across the website?
- Is the article headline clickable?
- Does it have the right amount/quality of backlinks? If the competition has 500+ on a page and you have just 2, you're probably not going to rank.
Well, that's some of the key pointers from the case study. However, it's a long and detailed read which you can find here. |
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