Fwd: A/B Testing Is Perfect When You're Sick Of Writing Content

Hi,  A/B (Split)  Testing is simply for example making two pages compete to see which one makes the most money Or different prices for a class for example to find what the market will bare. $127_ $527 or $1527 and others claim ethically they can sell it for $5,000, using funnels... but I digress let's  go back to the pages analogy...  i.e. :Version 1 VS Version 2. More money = Winner. Then test Winner VS Version 3 And so on. A/B testing is perfect for when you're sick of writing content. Instead of publishing more and more and more... Pick the top 20% of your pages and optimize them. Turn a $100 page into a $120+ page. When I first looked into A/B testing tools I was shocked.... Erh ah I mean,  floored!  VWO sells for $299/ month for the basic package. WHAT. That's crazy. Optimizedly sells for $36,000 per year?! I'm dead. I'm not sure I even read that right. Don't care. Bye. Thrive ( same guys that do Thrive Architect ), are more reasonable. They have a plugin called Thrive Optimize. $127 one-time fee for one website. $177 one-time fee for 5 websites. Thrive Optimize is actually affordable for your average person. It's great for DIY affiliate marketers,  easy automation. They like things on AUTOPILOT!  Most of us aren't earning $30k a month, so we need some reasonable prices! So what does this thing do? Basically, it allows you to test conversions on individual pages. There's good and bad news. The good news is that it works great for email marketing,  for example. That's super easy to set up. Step 1: Find your squeeze page. Step 2: Click "Create New A/B Test" Step 3: Duplicate your squeeze page Step 4: Edit a few elements you want to test Step 5: Selection conversion goal (email signup) Step 6: Star test. Loop...   'Till Done!  The example below is set to run 50/ 50 of Original VS Copy What's the bad news? For affiliate links, we need a work around. To optimize our affiliate conversions, you need a little trick. Thrive Optimize can't track conversions when people land on the affiliate vendor,  sorry. So we can track in one of two ways. 1. Pretty Link,  for clicks 2. Unique tracking codes via affiliate programs. If you're using Shareasale, CJ.com, or other big networks, tracking is easy. Step 1: Create two tracking codes Step 2: Go to your "money page" (usually a product review). Step 3: Place link with tracking code 1 on the original page. Step 4: Create copy for A/B test via Thrive Optimize Step 5: Make changes to the duplicate page Step 6: Replace all affiliate links with tracking code 2 Step 7: Start test Step 8: View clicks and sales on your affiliate panel to see which page converts better. Not all affiliate panels will have good tracking options,  though. That's Ok We can create the same effect using Pretty Link. Instead of creating two tracking codes, We create two pretty links. Ain't they pretty?  Each pretty link goes to the same spot. Pretty Link will track the individual clicks of each link. Remember, you're showing Pretty Link #1 50% of the time and traffic...  Then Pretty Link #2 the other 50% of the time and traffic. After a few days, see which link gets the most clicks and traffic. You won't be able to track sales this way, but you can track clicks and maybe conversion rates after you look at results as cash flow increases and at what rate. Assuming that conversion rates remain the same on the vendors website, you can estimate that more clicks = more sales,  roughly speaking. This works great with rotators.  PROTIP: ONLY TAKE ACTION ON SIGNIFICANT DATA If you get 10 clicks on version 1 and 11 clicks on version 2, that's not significant. It's 10%, which seems like a lot, but that "one click" might just be an accident...  a fluke.  It might be due to an error. I wouldn't make any big changes. However, 200 clicks vs 220 clicks a big deal. That's still 10%, but now you have a solid data set. The image above is a test I'm currently running. Not enough data to make changes yet, but it's an example of Thrive Optimize working. The page was converting at 3.24% originally (getting email signups membership machine') Now I got Test Version A up to 10.87% The Test Version B is only converting at 5.32% The current problem is that it's only a net difference of ONE subscriber. This is not actionable data (yet)! MOST of your tests will be like this. But let's say I get 100 conversions in the future and it's still 10% vs 5% OK, now it's time to choose the winner! Sometimes, you'll only get a 1% or less increase in conversions. That's fine. Totally normal. 1% improvement over one year is 12% for the year. Now, instead of 100 sales a month, I make 112 sales per month. If you make $100,000 per year, twelve percent is 12 grand... nice chunk of change!  Remember me talking about micro-improvements? That's how .03% conversion increase can turn into $10,000's of dollars. OK. OKay. Some better news. If you bought Thrive Architect already, then Thrive Optimize is even cheaper. (click the on the next page that says Do you already own Thrive Architect? $97 for 5 websites! You need Architect to run Optimize. So if you don't have Architect yet, you can get Optimize + Architect for $127 (1) or $177 (5). Etc.  Time to close out for today. I know this is a pretty new concept for many of you. If you have any questions, just let me know. I've got one more thing tomorrow! Talk soon. João  ---------- Forwarded message --------- From: One More Cup of Coffee <nathaniell@onemorecupof-coffee.com> Date: Sat, Jan 18, 2020, 12:15 AM Subject: A/B Testing Is Perfect When You're Sick Of Writing Content To: <joaoa.dsilva2019@gmail.com> Nathaniell

Sincerely,

Nathaniell
907 Chateau Dr
Modesto California 95355
USA

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