Hi,
When it comes to increasing sales on your eCommerce site, one crucial area that is often overlooked is customer reviews.
Approached correctly, eCommerce product reviews can be used as a powerful tool to not only enhance your business's credibility but your website's visibility and conversion rate as well.
Think back to when you last ordered a product online. More than likely, you read through some of the reviews, or at the very least, glanced at the number of stars next to the product.
Would you have ordered the product if it had two 1-star reviews? Not likely.
The product may well have been worthy of those two 1-star reviews, or perhaps the site owner was neglecting to encourage its happy customers to leave a review…
Read the rest of the article here.
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