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Turn Your Fans, Friends & Followers Into Customers & High-end Clients Using SocialMedia Marketing
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If you don't know what social media marketing is, your first step should be to spend some time on sites like Linkedin, Facebook and Twitter. Once you understand what these sites are all about, you can begin the journey to getting your business in line with them. This is going to be very important for your business if you want to expand in the future. Start by linking the accounts, such that if you post to fb.com it'll appear as a tweet and a post to linkedin, as well.
Use Facebook as a way to develop relationships ( friends, fans, & followers), not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, yourself and yours ...you will get many likes quickly. As you can see in mine above you may get 10K+ fans ( & followers ), 5K+ friends, over 1,500+ followers... now if just my fans gave me ~$100/ mon. that's a ~$1,000,000... got it?
If you are using social media to market like Facebook, Linkedin and/or Twitter you must be very careful about any content that you post or that is posted on your page. Because you are instantly and at times connected to your customer base... any minor snafu can cost sales.
If your online presence involves any kind of a blog, for example -- make sure you update your Facebook page immediately after the blog is updated. This can draw Facebook users to your blog or website, and leaves no lag time between your blog post and garnering attention to it. As soon as you post a blog entry it starts aging, so getting the word out on Facebook immediately takes advantage of the fresh and relevant content. And since your accounts are linked the announcement of sorts will go out as a Tweet and post to Linkedin.
To spark feedback and activity in your socialmedia marketing, run polls or surveys with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers, friends, fans and followers. It can also yield treasure troves of statistics you can use to surgically, target your demographics better.
To make the most of socialmedia marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention. As a general rule we post at lunchtime, mid afternoon ( after school or work ) and dinner time, when most people check their media.
If your social media marketing campaign involves Twitter, get the most followers you can ( https://goo.gl/W18WtP 8 simple steps for doing just that free or you you wanna pay for it https://tweepi.com/how-to-get-more-twitter-followers ). The number of Twitter followers an entity has, is now a serious measuring stick of importance in today's world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too. For example you're an 'analyst' of sorts, now and with over 200K followers you can be an 'influencer' and make even more money.
If your social media marketing involves a Twitter account, automate certain kinds of content. If there are bloggers or news sources within your niche that you trust, and whose posts are consistently interesting, automate your account to retweet their posts. Also set up something where your best Tweets are periodically retweeted so they do not sink out of sight.
Having your business set up online with socialmedia is becoming an essential for all businesses. If you haven't done it already, this article has shown you how you can become part of this online new world order. Your business can see a lot of increase in interest and sales just by using this one marketing trick and tip.
READ ON.... you may also enjoy:
http://nstacpubiz.blogspot.com/2017/09/accept-new-world-order-online-trend-in.html
http://nstacpubiz.blogspot.com/2017/09/socialmedia-networking-sites-expanding.html
Published, by John (João) Silva Webmaster, IT & eBiz Consultant NstaCPUbiz.com
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John (João) Silva, MSCS, MCEC/ CEC, MCSE, C|EH, SEC+, CASP
Webmaster IT & e Biz Consultant
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