App Optimization: How To Adjust Your Creatives For Search & Ad Conversions

Guest Author: Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for Gummicube, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience in publishing, marketing and distributing mobile apps and games across carrier, direct-to-consumer and app store channels.