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7 Simple Tips on How to Use CafePress.com to Generate Traffic for Your Website
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CafePress.com offers people the chance to give life to their creative ideas. Their services can also help create various marketing products for your business and consequently generate traffic for your website. Want some examples? Here are a few tips to consider.
Tip #1 Create a logo for your business. Remember that pictures speak a thousand words. The right graphic for your logo could say everything there is to say about your business. Your logo must remind customers of what your business is all about. Secondly, it must be visually attractive to your target market. If you are serving a highly specialized market, pay attention to what your target market ? and not the rest of the world ? deems appealing. This kind of logo would serve well as a design for the products you?ll create with CafePress.com.
Tip #2 Create fancy artwork for writing the name of your business. Just because your business is simply named ?My Simple Business? doesn?t mean you also have to use Times New Roman when writing it. Explore the world of fonts and look for something that will make your business name stand out. Again, your end-product could serve as a design for your CaféPress.com items.
Tip #3 Create a tagline or slogan for your business. ?Just do it? is the popular slogan for Nike and it has contributed a lot to the success of the sports brand company. Your tagline should not only reflect the core values of your business but at the same time serve as a motto that other people, and most especially your customers, can relate to. Slogans are essentially brief but they can either be seriously impressive or extremely funny. It?s all up to you.
Tip #4 All your designs must include your website URL. You can place it anywhere you like, just as long as it?s noticeable. This all-important link is solely responsible for driving traffic to your website.
Tip #5 You now have at least three types of designs to use on your CafePress.com products. It?s time to choose exactly what kind of items would work best for you.
Choose products that can provide your designs with the greatest amount of exposure. A good example of this would be car bumper stickers. Once your design has been stuck on a customer?s car windshield, imagine how many people would be able to see your website URL as your customer drives to school, work, park, grocery. Everywhere he goes, your car bumper sticker?s there to soak up the traffic.
Choose products that your target will find useful. Obviously, if you have an all-male target market, you won?t be able to generate profit by printing your designs on aprons. Know your target market well and you?re sure to find out which items will sell the best with them.
Tip #6 If there are several online groups you belong to and which are holding competitions, you can contribute your CafePress.com products as prizes. Their designs ? especially with your website URL emblazoned on them ? will automatically generate traffic for your website. You also get positive buzz for being generous!
Tip #7 Apply the usual search engine optimization tricks when providing product details and description for your CafePress.com items. They do get indexed by spiders, too, you know.
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John (João) Silva, MSCS, MCEC/ CEC, MCSE, C|EH, SEC+, CASP
Webmaster IT & e Biz Consultant
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