Fwd: Ten (10) Powerful (Sometimes Painful) Marketing Lessons Learned as a Startup Last Year

---------- Forwarded message ---------
From: Matt at AutoGrow.co <matt@autogrow.co>
Date: Tue, Jan 15, 2019 at 9:09 AM
Subject: 10 Powerful (Sometimes Painful) Marketing Lessons Learned as a Startup Last Year
To: Joaoa <joaoa.dsilva2019@gmail.com>

Hey,

Happy New Year.

I won't bore you with goals or new year's resolutions.

I've learned to have just one primary goal at a time to shoot for, then to set a new one once that's achieved. That's what works for me.

So, I hope your New Year is off to a fantastic start!

In 2018, my team and I started the year off by closing out all our client accounts so we could focus 100% on selling our own products.

The result was we grew sales by 297%, or from $14,865 in 2017 to $44,108 in 2018.

After nearly 8 years in business as a sales funnel focused digital marketing agency, turning our focus to products over services quite literally made us a startup once again.

It was scary and exciting, but I had faith that this was the right next step for the business... I had faith... and nice pile of cash in the bank to finance the transition :-) (haha).

1,200 new customers later, I can say I've learned a lot—but I know both you — and I — will learn a lot more by me actually putting it down here in words.

Here are my top ten most powerful (and sometimes PAINFUL) marketing lessons learned as we began our startup journey last year...

Click here to read the full article

Here's an overview of the top 10 lessons that I'll be covering:

• Lesson #1 (Powerful) — A Tidal Wave of Tech is About to Crash On Us (And It's Changing Everything).

• Lesson #2 (Painful) — Marketing Automation and Email ROI Is "Flattening" Out

• Lesson #3 (Powerful) — Advanced Segmentation Drives Action, and Sales

• Lesson #4 (Painful) — Cash is The Air Left In Your Startup's Lungs. Profit is The Surface You're Swimming Up Towards.

• Lesson #5 (Powerful AND Painful) — Product Range Converts Better. But Be Smart About It…

• Lesson #6 (Powerful) — Content Still Beats Ads for Traffic.

• Lesson #7 (Powerful) — Personalization (+ Tripwires) FTW!

• Lesson #8 (Powerful & Painful) — Daily Habit = Motivation + Results. Motivation != Results (Like creating a new product, or writing a best-selling sci-fi trilogy)

• Lesson #9 (Powerful) — Structural changes (e.g. new product, new funnel) beats optimization (AB testing, "mickey mouse" stuff). Both Combined Beat Everything…

• Lesson #10 (Powerful) — Compete with Yourself! Forget The Gurus.

• Bonus — Plus, I included 9 worthy "short" mentions of other lessons learned as well...

Read the full article by clicking here

Keep hustlin', stay focused,

 João A.

PS -

I've got big plans to help you grow your business in 2019... 

For example, we're getting ready to launch our new product Proven Sales Conversion Pack. I'll be opening it up for pre-orders, at a big, fat discount later this week (in exchange for you telling me your feedback on how well it works to grow your sales). Cool?

If this sounds good to you, give me a virtual high-five by clicking here and I'll move you to the front of the line. 

%Matt

Sent to: joaoa.dsilva2019@gmail.com

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