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Friday, March 30, 2018

Why Visual Storytelling is the Best Way to Build Authentic Content & Engagement

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John (João) A. Silva

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"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author


    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Thu, Mar 29, 2018 at 11:04 AM
Subject: Why Visual Storytelling is the Best Way to Build Authentic Content & Engagement
To: joaoa.dsilva2017@gmail.com


Hi,
 
Humans are visual creatures.

 

Visual storytelling can do much more than just boost web traffic. It can be a huge factor in increasing the number of eyeballs on your brand in general. Incorporating this concept into marketing is a trend that is showing no signs of slowing down and social media has only added fuel to the fire.

 

Social Media Examiner's 2017 Social Media Marketing Industry Report found that 85% of marketers make sure visual effects have a significant role in their efforts.

 

In a time when people are exposed to more brand messaging than we ever thought was possible, businesses and organizations need to do everything they can to make their content stand out. People these days need to be wowed. Storytelling is by far the most compelling way to accomplish this.

 

In this regard, there are some brands that have gone above and beyond in creating powerful stories that stick with people forever. The messaging has established an "it" factor that simply cannot be replicated.

 

Here are some examples of how certain brands are encompassing this concept perfectly... Read the rest of the article here.

My thanks in advance for your time, consideration and attention.

 
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