Hi,
When I first started blogging, any time I felt my momentum dry up I had a one-track mind to fix it, which usually looked like ...
"I need traffic."
"Where is my traffic coming from?"
"How do I get more page views?!"
Have you ever noticed, whether you've been blogging for a while or are just getting started, that bloggers can be a little obsessive about traffic? And while I totally get the logic behind this thinking (more people = more money, right?), the reality is that in the long run, obsessing over traffic is NOT going to get us where we want to go.
You know what will?
Your email list.
It is hands down the most important (and probably the most underrated and neglected) asset in your business. I can tell you that it is without question the #1 priority for my business. I want to encourage you today to make it yours too.
Here's why:
1. IT'S GETTING HARDER TO MAKE MONEY WITH AD NETWORK REVENUE
When I first started blogging in 2010, there were fewer blogs and web pages than there are today, which meant fewer publishers competing for ad space. That made it much easier to get paid using ad revenue. But today, there are 2.7 billion blog posts published every day, spreading ad rates a little thin. Moreover, in order to get paid a decent advertising income, you generally need a LOT of page views—something that is not always possible if you have a super target niche. There are far better ways to leverage the audience you have, not the one you wish you had.
2. EMAIL CONVERTS BETTER
Your business isn't a business unless you have customers and income. It is what makes it possible for you to keep your business alive. Email converts much higher than blog posts or social media -- some say up to 40 times higher! That means it's a much more effective (and lucrative) place to spend your time and effort.
3. YOU CONTROL YOUR DESTINY
It seems like every few months, a new algorithm change has bloggers in a panic. First it was Google, then it was Facebook, then it was Pinterest and most recently Instagram. You would think we would learn our lesson! The reality is that no matter what social media channel you use, it can change at any moment, and you have no control over how or when your followers see your posts. But one place you will always control how content is distributed and seen is your email list. You own it and you get to determine how to use it.
4. YOU BUILD DEEPER CONNECTIONS
If you are on a social media platform like Facebook, Twitter, Instagram, or Pinterest, at best you are getting a sliver of attention of your audience -- not to mention the fact that you're competing against countless others too. Your email list is different. These are people who are already invested in what you have to say. That gives you the opportunity to build deeper relationships and turn them into a tribe of raving fans.
Okay, so you now know WHY you need to build an email list, you might be wondering how.
That's where the Genius Blogger's Toolkit comes in pretty handy. There is a whole section of resources dedicated to email marketing, including:
- Email List Building Crash Course (Workbook) by Beyond Basic Blogging, $7.00. In-depth strategies for new and intermediate bloggers for growing, promoting, and connecting with your audience via email.
- Email Writing Secrets (eBook) by Kerry Beck, $9.95. Discover how to create your email marketing funnel, as well as how to write emails that get opened, read and acted upon so you can make money from your email list.
- List Building Insanity (eCourse) by Brianna Berner, $97.00. Build a tribe of raving fans and sell out your next program with total grace and ease.
- List by Number (eCourse) by Suzi Whitford, $57.00. Shows you everything you need to know about Convertkit or MailerLite to grow your email list!
- Smart Email List Building (eCourse) by Rachel Newcomb, $47.00. Teaches you simple strategies to start and grow your email list.
- Supercharge Your Marketing (eBook) by Lori Riddle, $197.00. Discover the proven strategies that will help you easily market your business while spending less time, make more money and enjoy more freedom than you ever thought possible!
- The Digital Marketer's Quickstart Guide to Profitable Funnels (eCourse) by Cindy Bidar, $67.00. A 4-part video training designed to help you create profitable funnels fast. Includes checklists, worksheets, templates and more.
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