Fwd: Cognitive Marketing: Five (5) Psychological Tips & Tricks to Boost Your Marketing ROI

---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Feb 15, 2019, 11:40 AM
Subject: 5 Psychological Tricks & Tips to Boost Your Marketing ROI
To: <joaoa.desilva2018@gmail.com>

Hi ,   As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it's more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the color of packaging? All together? If you'd like to read it later, please save it to Pinterest.    Classical economic theories explain human behavior in a rational, mathematical way. They claim that customers choose the product that brings them the most utility: that is best for them and the cheapest one among its competitors. As marketers, we know that's at least not always the case. Otherwise, advertising wouldn't be as effective as it is. But psychologists know more – they know this is absolutely wrong. They know people are irrational, unreasonable and impulsive, and, most of all, they are horrible at maths, unlike what economists assume.   This post is an overview of some cognitive biases people rely on when making a decision, and a peek at which marketing ideas you can apply after discovering these biases... Read the rest of the article here.   Cheers, Jon   PS. You may also enjoy these...   How To Start An Online Business In 2019 (Plus The Best Online Business Ideas) 8 Things to Do When Your Competitor Goes Out of Business How To Create and Measure an Effective eCommerce Video Marketing Strategy 3 Ways To Promote Your Startup Like A Pro in 2019   %Jeff Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620   If you no longer wish to receive our emails, click the link below: Unsubscribe