Fwd: Why You Should Consider Twitter "Moments" In Your Next Social Media Strategy

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John (João) A. Silva

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"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Thu, May 17, 2018 at 7:39 PM
Subject: Why You Should Consider Twitter "Moments" In Your Next Social Media Strategy
To: Joaoa.desilva2016@gmail.com

Hi , Snapchat has 'Snapchat Stories'. Instagram has 'Instagram Stories'. And Twitter has…. well, 'Twitter Moments'. Trying to regain their authority in the social media space, Twitter placed all their hopes in 'Twitter Moments' when it was first launched in 2015, as a challenger to the then trending 'Snapchat Stories'. So what is Twitter Moments? 'Twitter Moments' is a powerful feature that lets users collect and curate tweets to tell stories in a new way. Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there. Twitter's last hope aka 'Twitter Moments' failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically 'Moments' to drive more engagement. What followed is a series of updates made on the platform to make 'moments' more user and advertiser-friendly. But the most recent Twitter update of 'Sponsored Moments' paves way for brand collaboration for the greater good. With this update, an advertiser can brand and promote a publisher's 'Moment' that they think would go well with their audience. Find out 4 top ways to use Twitter Moments to excite your audiences, build global brand awareness and drive traffic. Read the article here. Cheers Joao %%Jeff

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