The surprising shift that is changing how brands use digital advertising

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wed, Mar 21, 2018 at 4:54 PM
Subject: The surprising shift that is changing how brands use digital advertising
To: joaoa.dsilva2017@gmail.com

Hi, In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company's success stemmed from a brilliant YouTube video that went viral in 2012. This generated growth that, four years later, led to a $1 billion buyout by Unilever. Now part of a multinational conglomerate, Dollar Shave Club's advertising is taking a more traditional media buying route. Many other businesses are reducing their dependence and spending on traditional media. But this move by content marketing's poster child feels like a backward step. So what is driving this shift? Read the article here. Cheers John %%Jeff

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