I saved a life yesterday...
I talked to an agent on the phone yesterday who said they loved their company, but knew their marketing was outdated.
"We've been marketing Life Insurance the exact same way for 160 years! I know there has to be a better way!" He said...
He continued...
"I've done well for the last 8 years, about $190,000/year, but I've been stuck at $190k for 4 years and I'm tired of begging for referrals, for the first time in my career, I'm feeling burnt out"
I could feel his pain, Can you?
AND...
Latest Data shows that your clients are tired of being bugged to give up their friends contact info also.
AND...
That your clients friends also wish their number wasn't given to some sales guy they've never met.
( Yes, with this process you are perceived as a sales guy, not a consultant, definitely not an expert...WAKE UP!)
So then...
I shared with him what Mike from our Predictable Premium group had just shared with us the day before on our LIVE call. ( yes, it's ALL recorded, wanna listen?)
"I got 26 Life Insurance prospects reach out to me on my first campaign" Mike said
"Wow! Great response Mike!" I answered...
"How many Life apps did you write off that Mike?" I asked...
Here is where it gets very interesting...
How many do you think?
13 would of been great ( we tell our prospects expect 50%)
Nope!
Try again...higher...
20 would of been amazing ( and 75% closing!)
Na ah!
Are you ready for this?
32 applications!!! WTF!?!
That's a 123% closing!!!! (I know, hard to believe, luckily it's all recorded)
So,
How do you prefer to run your business?
Outdated Model A?
Or
All new Model B?
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