InstantComputerBiz.com: Fwd: The Hawthorne Effect

Thursday, May 24, 2018

Fwd: The Hawthorne Effect

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The Card Drawn: Justice

This is a card of fairness, objectivity and weighing all sides of a story before taking action or jumping to conclusions. Balance and compromise lead to positive choices that serve the highest good for all involved.

This card also speaks of 'inner justice' learning to be disciplined (positive and uplifting) as opposed to punishing yourself (demoralizing and demeaning). Many do not recognize when they cross this fine line. If you are disciplined, you will feel inspired and motivated. If you are berating yourself, you will feel hopelessness or quit without giving your ideas a real chance.

In regards to working with others, whether it's a personal or familial relationship or workplace; this card speaks of a need for compromise and objective decision making. Ensure all parties feel they are being heard and that their opinions are taken into consideration. You may be called to play the role of mediator now.

Cheers,

John (João) A. Silva
805 291 6470 Mobile (VM)
"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

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---------- Forwarded message ---------
From: Joe Stumpf <joestumpf@byreferralonly.com>
Date: Thu, May 24, 2018 at 9:07 AM
Subject: The Hawthorne Effect
To: <joaoa.desilva2016@gmail.com>

Good Morning,

In the 1930's, some studies were held at the Western Electric ( which became AcaTel/Lucent Technologies and now is Nokia ) production facility outside Chicago in a place called Hawthorne.

The intent of the study was simple enough: invite a handful of employees to participate in various working condition tests to determine which conditions were most conducive to increased production.

Those conditions that "tested" best were then to be rolled out to the general production floor. One of the things they tested was brighter lights. Production went up.

Then they tested dimmer lights. Production went up. In fact, no matter what they tested, production went up!

Dr. Paul Marsden, from the London School of Economics, brought my attention to the study and the results, which have come to be known as the "Hawthorne Effect." He explains it like this in the preview chapter of his book Connected Marketing:

By singling out a small group of employees to participate in an exclusive trial, participants felt valued, special and important. The special attention they received gratified their ego and created a positive emotional bond with what they were trialing.

The practical upshot was that the research trials effectively transformed the research participants into advocates for whatever it was they were trialing.

What does the Hawthorne Effect have to do with growing your business? Creating advocates, or promoters, or evangelists, is the first step to harnessing the power of referral marketing.

The researchers at Hawthorne created advocates by singling out a small, exclusive group, then giving them special attention, and asking for their opinion. It is possible to do the same with your real estate or mortgage business.

Here is how you may put the power of the Hawthorne Effect to work for your business today.

Choose some buyers, seller or borrowers, make them feel special, and ask for their testimonial on an old system or feedback on a new system, a new website, new blog, or a new event you're planning.

Not only will you get good feedback, you'll get advocates and all those they go on to tell.

My thanks in advance for your consideration, time and attention.

Yours in Abundant Success,

João

http://www.byreferralonly.com

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