Hi ,
Our economy is undergoing a dramatic transformation.
In the New Economy, the customer plays an integrated role in the value-creation chain along with AI, social media, and third-party partners.
For vendors, the task of understanding their own offerings is becoming increasingly complex. As a result, they no longer have the same control over their products that they once enjoyed.
For us as marketers, the New Economy means that we must shift our focus from optimizing customer transactions to enriching the customer experience... Read the rest of the article here.
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