| | | | Let's figure out what works, what doesn't and turn data into actionable advice | | | | It's clear that our day to day business has been heavily impacted by this global pandemic but very few, if anyone at all, can say to what extent. We could change that though - there are over 9k marketers reading this right now, and if everybody gives us their input on the state of online advertising we could shed some insightful, business-saving light on the situation. We could even identify some trends to take advantage of and pivot. That's why we're asking you to answer this anonymous survey. Our goal is that, in less than two weeks, we can analyze the data and identify the most important trends: - What's at risk (based on traffic source, vertical and product type).
- What's booming (based on the same elements).
- What's unaffected.
- What you can do in each scenario to improve.
This will be posted for free. Whether you are a subscriber or not, you will be able to read the full report and share it with anyone who needs it. We will not lock the report behind any opt-in form. So, fill in the survey here, share it with others who could answer, and in two weeks time we'll publish the most comprehensive state of the industry report we can. |
| | | | Yo Google, what's in the pot? | | Customer value reporting and conversion value rules! Google's been testing these two new features and they're now in beta. But what will we be able to do once Big G releases them? Let's take a look at what these features have been designed for: + Customer value reporting: When this feature becomes available, it will show you the distribution of your customer base over the previous 12 months. This will be broken down by demographics (gender, age, parental status), locations and devices. You will also be able to change the view to see medium-value and one-time customers from the dropdown. Once this goes live, you'll find it in the Tools dropdown under the Measurement section in the Google Ads UI. + Conversion value rules. You'll find this feature in the Conversions section under Measurement options. You can adjust values for conversion events based on location or device. These are the only two options available for now, but an audience section will follow at a later date. The rules will then be applied to your bidding and allow you to see reports on these conversion value rules. This will also allow you to customize conversion values to align them more closely with your business goals. These features are basically aimed at letting you set conversion events at the campaign level rather than account level, and to offer you detailed insights and flexibility that help you better optimize for high-value conversions. |
| | | | 😱 Do not drool on the screen when you find out how well these rare offers convert | | 1B conversions and $100+M paid in commissions are good proof to back it up. We are talking about RevenueWire, a 10 years old affiliate network that has certain kinds of offers you will hardly find somewhere else. So, instead of jumping around networks more often than you put on clothes in your home office, turn to offers that few networks have but that are still muy caliente. What we are saying is... just have a look at RevenueWire. What do they have that's so special? Working with world-class advertisers, RevenueWire can give you access to offers such as browser extensions, utilities and other digital goods. These are evergreen offers you can run forever. There's a rule that says after an affiliate tries RevenueWire's offers, all their other affiliate managers will ask why they disappeared… We haven't verified this but hey, there's no smoke without fire, right? There's one more thing you should know about RevenueWire. Since they help merchants with their payment processing, they are as direct as it gets without being the offer owners. This might even be better, actually... Processing the payments allows RevenueWire to not only give affiliates more transparency but also faster and higher quality feedback. Plus, payouts are never an issue. So, we told you about these unique offers you can find and where to get them. Just click this glowing link and start partnering with this world-class network. |
| | | | This time we have some positive news | | Let's first start with the tricky news, but after that we'll move to dessert. And by dessert, we mean a bit of info that could help you give a boost to your biz right now! | | Conferences | | ProsperShow, an Amazon sellers conference taking place in Las Vegas and scheduled for March 23-25 has been postponed until August. Asdonline, a trade show for consumer merchandise in the U.S that hosts over 45k buyers and 2.7k vendors has been cancelled. It would have taken place from March 22 to 25. Thanks to Nate Lind for these updates. | | Business | | Todd Hermann interviewed 29 CEOs running businesses in the $2.2M - $511M revenue range to unpack their psychology, plans, and current experiences. Basically, how are they reacting to the current outbreak? He recorded all the calls, transcribed them and analyzed their wording. He eventually came up with three distinct groups: The fear-focused CEO group: This group is the most emotional, overwhelmed and most concerned. The CEOs in this group: - Consumed five times more media than strategy-focused group.
- Used the word coronavirus seven times more than the strategy-focused group.
The un-focused CEOs group: This one represents the CEOs who are still uncertain on what to do. While they're waiting to understand what they should do, they: - They consumed 3.5 times more media than the strategy-focused group.
- They used the word "plan" and derivatives in a negative way seven times more than the strategy-focused group.
The strategy-focused CEOs group: This group is focused and determined on taking action and planning in order to turn this crisis into growth. - They're consuming very little media.
- They're four times more likely to have already made changes to their strategies, plans and teams.
- They used the word "buy" eight times more than the other groups.
- They used the word "action" and derivatives six times more than the other groups.
The bottom line is: Instead of spending time consuming media and worrying about your business, you should take this time to plan on how to react to the outbreak. You may find hidden gems underlying the current crisis. To put this into practice, we found a post that marries this mindset. In fact, we found two articles: One regarding Facebook and one about SEO, both discussing why this might be a sweet moment for you. | | More business-wise information | | However, if you're looking for more stats about the impact on businesses, you can take a look at this McKinsey study shared by Loz Green. They took China as an example and tried to outline how the issue will impact the whole economy. |
| | | - SEO: Eric Caldwell from SEO Signals Lab shared this useful piece of info on autoptimize settings with StackPath CDN, along with Cloudflare setup instructions.
- CORONAVIRUS: Over 1k Google developers are working on getting this site up and running by Saturday, which will let users take a symptoms testing quiz and, if it determines you should be tested, it will direct you to drive through COVID-19 testing clinics.
- FACEBOOK: The company is testing a new feature that will allow users to easily view their points and rewards from businesses right within the Facebook app.
- LINKEDIN: Helping you make the most of these "stay-at-home" days, LinkedIn Learning has made around 16 courses available for free to all users.
- INSTAGRAM: Instagram is testing a new feature which will allow users to share their live streams directly to IGTV as soon as the broadcast has ended.
- SEO: Have you heard of Page Layout algorithm? Google shares new advice on it, which penalizes websites that show too many ads above the fold.
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| | | | What is it that given one, you'll have either two or none? You can find the solution by clicking here. |
| | POOLSIDE CHAT | | | Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool. | | | | One up for humankind | | It's hard to find uplifting news these days, but we still managed to! Moderna Therapeutics, a biotech company based in Massachusetts, has shipped the first batch of its COVID-19 vaccine. Record time for developing a vaccine. How did they do it? The vaccine is based on a relatively new genetic method that doesn't require scientists to grow huge amounts of the virus. Moderna loads its vaccine with mRNA, which codes for the right coronavirus proteins which are then injected into the body. Dr Stephen Hoge, the president of Moderna, said "Our vaccine is like the software program to the body, which then goes and makes the [viral] proteins that can generate an immune response." It basically learns on-the-go. Is it fair to say this is a machine learning vaccine? Although this is undeniably good news, it will still take months before the tests are complete. So, given the fact that we're stuck indoors for the foreseeable future, we found a very entertaining and educational way to pass the time: Here's a list of 12 famous museums from around the world that offer virtual tours. | | | | You can visit the British Museum in London, the Guggenheim in New York City or the Uffizi Gallery in Florence right from your couch! Have fun! |
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