" João, JoAn & Elise, everyone says they're selling so much on Instagram, but I'm really not sure, step by step, what they're doing."
My friend Louise sent me this message the other day.
– I paused from taking the next bite out of my croissant. 🥐
I realized that as much as I preach about Instagram becoming the next revenue stream in your business, you might be thinking:
"Yeah, easy for you to say, Elise – you already have 78,000 followers." 🙄
I get it.
That's why today, I'm sharing with you HOW I got here – so that you can see how truly doable it is.
2013 - 2014:
I'm working as a 9-5 employee and I get my first freelance client at the end of 2013.
9 months later, I have a few clients and can quit my job. I focus on building an agency where I offer marketing services: social media growth, copywriting and newsletters for e-commerce brands.
💰 Income / Revenue: $50,000
2014 - 2016:
I'm living that digital nomad life. I'm working online and traveling to Australia, Bali, Hawaii, Europe, Mexico, Costa Rica and Nicaragua.
My agency is humming along with 5 to 7 clients at any given time.
And the idea occurs to me: to make more revenue, I need more clients. So I'll grow my personal Instagram account as proof of my expertise. ding ding ding! 💡
💰 Revenue: $65,000
2016 - 2017:
My Instagram account reaches 60,000 followers in under a year – but along the way, I'm not collecting emails or really selling anything at all. 🤦♀️
I realize that my new followers aren't interested in my agency's services, but instead – they want to know how I was working online and traveling so much.
I decide to create my first offer for my Instagram followers: an online course.
I launch it to my 60K following and my email list of 1,800... and I welcome in 50 amazing students, earning $9,850.
Now I have two businesses – my agency and my personal brand – and my overall revenue reaches 6 figures for the first time.
💰 Revenue: $100,000
2017 - 2019:
I see more momentum with my personal brand than my agency, so in 2017, I decide to go all in with being a ~face~ in the online space.
My Instagram followers barely grow – mostly hanging around the 70K mark – and yet, my revenue reaches multiple 6 figures.
How? Because I stop caring about vanity metrics – ie, number of followers, number of comments, number of views – and I focus on my storytelling, being consistent, and answering every single Direct Message I get.
By the end of 2019, I'm working with over 2,000 course students and have earned almost $400,000.
💰 Revenue: $400,000
As you can see, in the years where my Instagram following grew the most, my revenue grew the least.
But – in the years where my followers stayed around the same number, my revenue QUADRUPLED.
Here's what I attribute this to:
- focusing on relationships over metrics
- honing in on my message (instead of being a freelancer + agency owner + coach + Instagram influencer, I choose one: Instagram educator)
- speaking my truth – in my captions, content, and storytelling
And for you?
...For your niche, industry and brand?
IT'S ALL POSSIBLE.
That's why I'm so excited to be opening up enrollment for my course, InstaGrowth Boss – tomorrow!
I can see it now: I'm working with an enthusiastic group of people – and showing them exactly how they can do this for themselves.
When I open the doors tomorow, I'm dedicating the following 30 days to this group of go-getters – with step by step lessons, live coaching, community, and implementation! 💪
Tomorrow at 2pm EST, I'll be sharing all the registration details for InstaGrowth Boss at my live training.
Click HERE to save your seat to this brand new live training on: Secrets To Selling On Social In 2020.
You won't want to miss it.
When I open the doors to InstaGrowth Boss, the FIRST person to join while I'm live on Monday will get a $500 Amazon gift card.
Plus, I'm sharing all the bonuses and early bird prizes ($400 off! 🐤) at the LIVE training, tomorrow at 2pm EST.
Click HERE to save your seat for tomorrow.
See you soon,
~ João & JoAn
P.S. Tomorrow at 2pm EST, I'm dishing my Instagram secrets in a brand new, LIVE training.
Click HERE to add it to your calendar now. 📆
And the FIRST person to join InstaGrowth Boss while I'm live on Monday will get a $500 Amazon gift card. 💰
Don't miss it!
Click HERE to join Monday's live training – 2pm EST.
From: Elise Darma <support@elisedarma.com>
Date: Sun, Feb 2, 2020 at 10:01 AM
Subject: How I earned 6-figures from Instagram – STEP BY STEP
To: João <joaoa.dsilva2019@gmail.com>
~ Elise Darma
If you wish to update your subscriber preferences, click here.
10 Dundas St E, Toronto, ON M5B 1R7
No comments:
Post a Comment