"Man, that's a lot of traffic."
While this phrase is generally the last thing you want to hear (especially when you're heading out of the office to go home), it is actually music to a marketer's ears.
Increasing online traffic is often one of the top priorities and goals for most marketing teams – as a higher number of website visitors usually equates to more opportunities for sales.
And yet, increasing traffic remains a top marketing challenge year after year.
If you take a quick Google search, you will see that there are plenty of marketers who claim to spill the secrets on growing traffic numbers. But if these pieces of advice were all true, wouldn't every marketer have mastered this piece of the sales puzzle by now?
The truth is that there is no one secret to generating traffic. Instead, there are multiple ingredients to the recipe – and some parts are more important than others... Read the rest of the article here.
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