Fwd: The Upside Down Business Model [Online Success Secret #1]

Hi, "Do people actually still read blogs?" It's a question I've been asked more times than I can count over the past few years. And while she might have been a tad blunt, I knew my friend Laura wasn't trying to put me down, even though this was, after all, my chosen career path. What Laura really wanted to know—what everyone wants to know—is whether blogging is still relevant, and whether the time and effort it takes to make a blog successful is actually a worthwhile investment. And it's a completely legitimate question. Because maybe you've seen those headlines, the ones that declare, under no uncertain terms, that blogging is "over" and soon-to-be completely obsolete. Believe me, I've seen them too. But here's the deal, friend. Those headlines are wrong. Not only that, I'd actually dare assert just the opposite—that there has never been a better time to harness the power of content marketing to start or grow a successful, profitable, and sustainable online business, one that allows you the freedom to craft the life you want, one that allows you to authentically connect with your customers, and one that makes money while you sleep. And the reason blogging is so powerful, is because it's a completely different business model, one I call the Upside-Down Business Model, and I'm not kidding when I tell you that it pretty much changes everything. In fact, it's our first essential success secret that every online business owner needs to know. Of course, to understand what makes this new business model so powerful, you have to first understand how the traditional model for starting a business has always worked. In a traditional business model, you create a product or service, or open a store or a restaurant, and then you work really hard to try to find customers to buy your product or service, or to shop in your store or to eat at your restaurant.

If you've ever owned a traditional small business or grown up in a family that owned one, you know how tough it can be to make it work. It is a life of endless hustle, of taking big risks, making big investments and taking out big loans, and hoping that those risks will pay off, and that you will eventually be able to get your feet on solid ground. And, as the statistics tell us, many of those businesses never do. 20% of all small businesses fail in their first year, 50% of all small businesses will fail by year five, and only 33% of small businesses will make it to year 10. Pretty scary right? But it is also interesting to pay attention to WHY most small businesses fail. Because as it turns out, 82% of small businesses fail because of cash flow problems. They simply don't have enough capital to keep going or to get their feet off the ground. Money makes the world go 'round, and when it comes to starting a small business, a lack of cash will break you. But it is not just the lack of cash that leads to doom. In fact, when asked WHY their business failed, more than half of the failed business owners cited the fact that either there was no market need for their product or they chose the wrong product altogether, or that they didn't listen to their customers. If you look at all that data, it is pretty clear that far and away the two biggest reasons that most small businesses fail is either a.) a lack of cash to keep things running or b.) a lack of felt need for the product they are selling. But the beauty of blogging--especially the framework we teach at EBA--is that it essentially avoids those two problems altogether. It flips that traditional business model upside down, and in the process, makes it better.

You don't start with a product that the market may or may not want, and then hope you can find customers to buy it. You don't pour thousands of dollars into research and development or opening a brick & mortar location or hiring a bunch of people. Instead, you start by developing a relationship with your readers. You work first to refine your message, to figure out exactly who you're talking to, what their felt needs are, and what you want to say. And while this does take an investment of time, it doesn't take a lot of cash. In fact, it's almost risk free. Because if your message isn't resonating, you can change it and hone it and refine it until it does. And then, once you've got that down, you begin expanding your reach and growing your audience, all while continuing to refine your message and develop trust and a real relationship. And once again, the risk here is minimal. It takes time, but not a ton of cash. It is only then that you start adding in the monetization piece, but by this point—it's easy. You understand your market. You've established trust and a real relationship. You know what your audience is already asking for, and now you can give it to them. When you create products, you don't have to go out looking for customers because you already have them. It's a business model that works, and best of all, it is one that works without all the pitfalls that cause most small business models to fail. If you have the grit to put in the work on the front end, and to put in that initial investment of time and energy, and to keep going and not quit, you will eventually reap the rewards. And that's pretty amazing. And guess what else Joao silva? That is GREAT news for you! And that is exactly why now is the time to get the tools you need and start taking action to build your online business. If you're ready to take advantage of this Upside Down Business Model, then I strongly encourage you to take a closer look at the Genius Blogger's Toolkit that I emailed you about yesterday. The Genius Blogger's Toolkit has all the resources you need to take your blog and business to the next level – including my own course, Social Boom™, in the toolkit, which is a $297 value all on its own! Social Boom is all about learning how to harness the power of Pinterest, Facebook, and Instagram to drive explosive growth and profits for your online business.

It's only available for a limited time, and best yet it's only $97 -- which makes it a total no-brainer to get these 94 eBooks, eCourses, printables, and other digital resources to help you thrive in your business. PLUS, as a member of our EBA community, I'll also send you a very special bonus just from me—a $97 voucher that you can put towards your EBA 4.0 tuition in March.

Get My Toolkit Now

If you have any questions about the toolkit itself, find out more info HERE. If you have any questions about our special EBA bonuses, you can direct them to support@JoãoSilva.com. In the meantime, I'll be back tomorrow with your next Online Business Success Secret—it's a good one, so don't miss it! To Your Abundant Success, João Silva   ---------- Forwarded message --------- From: Ruth Soukup <ruth@ruthsoukup.com> Date: Thu, Oct 3, 2019 at 8:19 AM Subject: The Upside Down Business Model [Online Success Secret #1] To: <joaoa.desilva2018@gmail.com> Hi, If you have any questions about the toolkit itself, find out more info HERE. If you have any questions about our special EBA bonuses, you can direct them to support@ruthsoukup.com. In the meantime, I'll be back tomorrow with your next Online Business Success Secret—it's a good one, so don't miss it! xoxo, Ruth

You're receiving this because you requested updates from Elite Blog Academy. Every once in awhile, I'll share other opportunities I think you'll find valuable. To update your preferences,  click here. Ruth Soukup Omnimedia 307 Taylor Street Punta Gorda, Florida 33950 United States (888) 343-2362