With advances in martech, B2B sales experts have started embracing a combination of old and new strategies to propel their companies forward with their own martech stacks.
While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game.
Video, for instance, went from being a useful part of a strategy to a central one, and improved access to AI and machine learning has altered the way businesses gather customer data and deploy it for sales.
A newer and more focused emphasis on customer engagement is also reshaping the way companies interact with their clients, as sales, marketing, and customer success continue to merge. This increased focus on longer-term, customer-centric sales relationships means that many B2B firms will need to change their marketing and lead generation strategies.
Even so, for companies looking to scale in the coming year, help is always a click away. Here are the top five B2B sales tools that every product-based company should have in their sights if they are looking to grow in 2019 and beyond... Read the rest of the article here.
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