For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or services.
But even the best-conceived internet marketing campaigns can fail if your website's design costs you the leads it should otherwise be generating.
We recognize that beautiful graphics and a clean layout isn't everything. Most of your business clients are going to be more interested in the products and services that you offer than being wowed by the appearance of your site.
But if you're in the business of catering to the needs of other businesses, the first impression that you're going to make may come through your website, and a poorly-designed page will often frustrate a visitor before they learn about the stellar products and services you offer.
There are many reasons that a website can turn away business-to-business (B2B) visitors, but the following are five of the most common reasons why website designs fail to bring home leads... Read the rest of the article here.
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