Customer trust is the cornerstone of a successful business. It will be incredibly difficult to reach a sustainable volume of sales or form a loyal customer following without it. And yet, many businesses simply assume that customers will trust them from the start, and very few put much effort into building confidence with consumers. If you'd like to read it later, please save it to Pinterest.
The truth is that customers tend to be skeptical about businesses that they are unfamiliar with. According to the Edelman Trust Barometer, consumer trust in business has remained stagnant over the past few years – with 48% of the general public reporting they are generally distrustful towards branded messaging.
In an age full of fake news and biased media reporting, building trust with your audience is even more essential for businesses. But convincing a new customer to trust your brand enough to share their hard-earned money and sensitive financial information can be tricky.
This article discusses some of the best strategies and approaches to build meaningful trust with your customers that will lead to higher sales and greater loyalty... Read the rest of the article here.
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