Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don't need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser. If you'd like to read it later, please save it to Pinterest.
However, despite this prominence, superior ability to penetrate a deeper section, and grander options for personalization, some marketers don't get the precise ROI. Their investments on luxurious push notification services fail to even make up for the service rentals.
This article discusses examples of this in practice as well as several push notification marketing strategies that many marketers aren't using... Read the rest of the article here.
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