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Wednesday, January 2, 2019

Fwd: Three (3) Lessons We Learned From Influencer Marketing Campaigns in 2018



---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Dec 28, 2018 at 11:45 AM
Subject: Three (3) Lessons We Learned From Influencer Marketing Campaigns in 2018
To: <joaoa.dsilva2019@gmail.com>


Hi,
 
As 2018 quickly comes to a close, and 2019 has arrived many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new technology emerged, and many brands taught us what to do (and what not to do) in today's quickly changing marketing space.

 

Of course, one of the biggest trends that seems to only be getting more and more popular is influencer marketing. According to Linquia's report on the State of Marketing in 2018, 39% of businesses increased their budget specifically for influencer campaigns this year, and the majority of teams ran more than five influencer programs per brand throughout the year.

 

We know that influencer marketing can boost your website traffic and increase the number of brand conversations happening on social media. But just because a lot of brands are using this type of strategy doesn't mean that they are all getting it right. There is a lot left to learn about how and why it works.


Another aspect is the use of AI, as in chatbots for example, but that subject maybe saved for another email.

 

While 2018 hopefully taught you many things, there are three clearly valuable lessons that we can take from some of the year's most successful influencer campaigns... Read the rest of the article here.

Jeffbullas.com Pty Ltd
PO Box 73
Lilyfield, New South Wales 2040
Australia
+61413662620
 
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