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Thursday, December 13, 2018

Fwd: Why Personalization and Segmentation Are Email Marketing’s Saving Grace



---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Thu, Nov 15, 2018 at 11:41 AM
Subject: Why Personalization and Segmentation Are Email Marketing's Saving Grace
To: <joaoa.dsilva2019@gmail.com>


Hi  ,
 
The average American receives 121 emails per day and sends another 40.

 

But that isn't including promotional emails that clog up their inboxes and make them want to pull their hair out.

 

Standing out amongst your competition is becoming more than a challenge with saturation and a fatigued audience.

 

What triumphed as new "growth hacks" for email a few years ago is standard practice today (if they're still around at all).

 

But new waves and forms of personalization and segmentation are reshaping the landscape of email marketing as we know it.

 

And I'm not talking about "Hello Fname," either. That's not real personalization.

 

Here is why personalization and segmentation are email marketing's saving grace... Read the rest of the article here.

Jeffbullas.com Pty Ltd
PO Box 73
Lilyfield, New South Wales 2040
Australia
+61413662620
 
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