So Ya Want To Be a YouTube Superstar? Six (6) Steps to Guaranteed Fame & Success.

So Ya Wanna Be a YouTube Superstar? 

Herein are, Six (6) Steps to Guaranteed Fame & Success.

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So Ya Wanna Be a YouTube Superstar? Six Steps to Guaranteed Fame & Success.

YouTube is free-form chaos open to anyone with an ax to grind, a crying need for looking for a sympathetic shoulder .or. attention and/or an obsession that must be shared. The most popular YouTubers, such as Swedish gamer PewDiePie, who currently has 62.5 million subscribers to his channel, can net as much as $15 million per year. House or Car ’Tubers don’t usually harvest that level of lettuce, but several now earn their livings posting videos to the Google-owned site. YouTube is a demanding mistress, but success can be predicted. And it’s not about being slick or glamorous, even if that doesn’t necessarily hurt. Herewith, a guide to online-video prosperity:

Step 1: Know the Score

Make peace with the fact that you will be playing by YouTube’s rules. It’s a massive entity, and it does not care about you. Even if a video gets a million views, it may not generate enough revenue just through YouTube to pay for itself. YouTube monetizes videos by placing ads before and/or within them. Payments are determined by the site’s inscrutable algorithms and range from about 50 cents to $10 for every thousand views, depending on audience demographics. But your viewers need to either click on the ad or watch it through and not hit the “Skip Ad” button for any of it to work. One million views at $3 per 1000 pays $750, if 25 percent of your viewers sit through the ad—25 to 30 percent being the typical watch-through rate. But a million views is a distant dream for most ’Tubers.“When we moved to California to start making these videos,” explains Matt Farah, founder of The Smoking Tire, “we lost money from 2009 to 2014. The financial situation was extremely up and down.”

Step 2: Specialize

Find a niche and obsess on it. Doug DeMuro’s shtick is pinnacle car geek, grinding into the minutiae on every car. Samcrac is all about salvage auctions. For comic antics, TheHoonigans has you covered. You can’t be all things to all people, and it’s tough to duplicate Petrolicious’s drool shots without a budget to match.

Step 3: Keep It Simple

“I get emails from people all the time: ‘I’m going to get a drone. I’ve got six 4K cameras. I’m going to shoot the best videos,’ ” says DeMuro. “And what I’ve learned is that you don’t need all that stuff to shoot the best videos. Having the best tech doesn’t mean having the best content. That is not what YouTube audiences are looking for.” Farah’s videos attracted bigger audiences after he pared them down to one camera with few edits. Remember, YouTube isn’t television.

Step 4: Leverage the Audience

“The people who go to YouTube for their content do not watch cable TV,” Farah says. “My audience is upper-middle-class men—asterisk: who don’t watch cable TV.” So he embeds ads for sunglasses, watches, and gourmet coffee in his videos before even uploading them to YouTube. Revenue from those ads goes straight to Farah’s tiny production company. If you don’t have the entrepreneurial cojones to sell yourself to sponsors and the slick patter to sustain those relationships over time, there’s always barber college.

Step 5: Be Authentic

YouTube viewers know the game the creators are playing. Come across as a sellout or a know-nothing and the audience will disappear. You can praise your sponsors, but it helps to be genuine about it. As the late great George Burns once said, “Sincerity—if you can fake that, you’ve got it made.”

Step 6: Be Relentless and Move

Being a YouTube superstar means producing videos practically every day. And not just any videos, but popular ones. Anything less and you’ll be up Vimeo Creek without a paddle. Farah is in Southern California and DeMuro has just moved there. It’s where the sun shines all the time and you can shoot every day. Just prepare yourself for the traffic.

Cheers,

John A Silva
eBiz & IT Consultant

Artist & Photographer

PS.: Expectation is a powerful attractive force. Expect the things you want, and don’t expect the things you don’t want.
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