You know the 80/20 rule, right?
By that Pareto guy?
Where 20% of your effort produces 80% of your results?
(Roughly.)
.or. the 50/30 experience?
By that Lee Kearney guy?
Yeah, well, online?
I think it's even more extreme.
More like 90/10.
Only, everyone's got it backwards.
They spend all day on the 90% that produces maybe 10% of their results.
For instance…
Amy's asking about payment processors.
Even though she's got nothing to sell.
Tito's typing away.
Thinking he'll rank for a cut-throat keyword
with a two-day-old blog.
Wes is watching another webinar.
His second of the day.
And it's only 2 pm.
Karen's researching net neutrality.
Worried it'll affect her business.
Ya know, the one she hasn't launched yet.
Don't forget about Trevor.
All up in your timeline like:
"Comment below for my 6-figure bitcoin blueprint."
That was six hours ago.
So far, only two responses.
His sister.
And his sponsor.
Then there's Clint.
God bless him.
On day 13 of a 100-day video challenge.
But his views are going down, not up.
GUYS!
Pump. The. Anti-Lock Brakes.
You gotta stop doing stuff just 'cuz.
And instead?
Find the 10% that'll produce 90% of your results.
Take TPL, for example.
Right now, Jess and I are working on version 3.0 of the training.
And we came up with what we call the "Key 3" daily goals:
1) Perspective.
Reading, improving mindset, going through the training, getting on a TPL call.
2) Promotion.
Prospecting, managing ads, building new campaigns.
3) Persuasion.
Copywriting, role playing sales situations with other TPLers, doing strategy calls to get new clients.
That's it.
Outside of those select few activities?
You're majoring in minors.
Like, nobody's gonna throw you a ticker tape parade for pretending to be an entrepreneur all day.
So snap out of it.
Get good at something lots of people will pay for.
Then tell 'em about it.
Earn their business.
Repeat.
That's what we do inside TPL urrday.
Which floods our Facebook with feedback like so:
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