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Monday, April 16, 2018

Fwd: How to Use GIFs to Drive Business Growth

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Fri, Apr 13, 2018 at 12:09 PM
Subject: How to Use GIFs to Drive Business Growth
To: joaoa.dsilva2017@gmail.com


Hi,
 
Cats, memes, and celeb shots dominate the ever-growing world of GIF marketing. Giphy, a platform dedicated to GIFs, actually serves more than 1 billion GIFs each day.

 

But just because the domain of GIFs is largely governed by entertainment, doesn't mean that they can't be used for other purposes.

 

The GIF format is almost 3 decades old now (with the first one developed by CompuServe in 1987). If something sticks around for that long, you can be sure that marketers will find a way to use it for themselves. And they have.

 

Here's how brands have been using GIF marketing in clever ways to present their message, engage customers, get high paying clients and push conversions in general... Read the rest of the article here.

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