Four (4) Reasons Why Copywriters and Graphic Designers Should Collaborate

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John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wed, Feb 28, 2018 at 3:43 PM
Subject: 4 Reasons Why Copywriters and Graphic Designers Should Collaborate
To: joaoa.dsilva2017@gmail.com

Hi, The online world is dynamic… The tactics that work today, will lose effectiveness tomorrow. But in spite of this volatile nature, one thing remains the sine qua non of online success – content. However, the question remains whether there's a type of web content that is one-size-fits-all? The answer is NO. Big brands churn out high-quality content in the form of blog posts, infographics, videos, social messages, and much more, as a tool for lead generation. Doing this, they know that using a one-way approach to content creation in today's age of big data and visual culture will take them nowhere. That's why, for a freelancer or solopreneur, combining the power of designers and copywriters makes so much sense. It's a pathway to competing with bigger budgets and creating high-quality diverse content. When graphic designers and copywriters work together, they flourish. Part of the reason is that design connects directly with a side of the brain which is responsible for creative thinking and image recognition. While writing occupies the other side that handles logic and critical thinking. For any content to hook prospects and compel immediate action, these forces must come together. And that emphasizes why designers and copywriters should not transfer work but handle it hand-in-hand. Here's a thumbnail analysis of why designers and copywriters should work together to create all-in-one content, and the benefits of going down that road. Read the rest of the article. Cheers John %%Jeff

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