Hi,
Think back to the revolutions throughout history that shaped the world.
The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business.
But how did these historical revolutions impact businesses over time?
With the industrial revolution the emergence of industrial technology and its new tools allowed businesses to scale.
One machine did the work of 100 men.
Trucks and tractors took over from horses and transformed agriculture, mining and construction forever.
However, as we transitioned into knowledge industries, it was the scaling of information and its management that became the challenge.
That's where the software revolution came in.
The emergence of computers allowed business software to be applied to the workplace.
Keyboards on the desk replaced pens behind the ears and messy hand written ledgers.
As the cost of computing fell and personal computers became ubiquitous, enterprise software platforms started to spread through the fabric of business.
The rise of the internet also produced another twist in the tale.
The emergence of cloud computing and Software as a Service (SaaS).
However, marketing, despite being a core function of business, was left in the dark in the early days of this software revolution.
But this is now changing.
At Dreamforce 2017 I sat down with Cambell Holt, Chief Customer Officer, at Mercer to discuss how Mercer is harnessing this new marketing revolution to engage customers and boost sales.
They are transforming what is happening in their business right now.
Some of their new strategies scaled and optimized by technology are doubling engagement and sales conversions.
Read the rest of the article >> here.
Have a great week and be awesome.
Cheers
John
%Jeff
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