How to Amplify and Market Your Events and Make Them a Success

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Cheers,

John (João) A. Silva

805 291 6470 Mobile (VM)

"The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours -- it is an amazing journey -- and you alone are responsible for the quality of it. This is the day your life really begins." -- B Moawad, author

    

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---------- Forwarded message ----------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Wed, Jan 17, 2018 at 3:17 PM
Subject: How to Amplify and Market Your Events and Make Them a Success
To: Joaoa.desilva2016@gmail.com

Hi, Technology seems to rule our lives. We ignore people on the street, planes and trains with our heads buried in our devices. But events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn't involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered can be a pricey investment, is a thoughtful strategy. And in the digital era, it's inevitably tied to marketing automation. Nicole Pereira, CMO of Campaign Creators and Co-Founder of SD Inbound, believes that every business planning an in-person event needs to develop a game plan that covers three distinct phases: pre, during, and post-event. She also says that it's important to distinguish between two types of events: ones which your company attends, and ones which it hosts independently. For each kind of event, the three phases require different goals and tactics. Find out how to make each step a success. Read the rest of the article. Cheers Joao %%Jeff

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