People want to engage with content that is more memorable and less intrusive – and that's where video content is ahead of the curve.
If you're unsure about whether you should use video in your marketing strategy, consider the following statistics:
- Native Facebook videos get 135% more organic reach than any other type of post
- Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
- Over 50% of internet users look for videos related to a product or service before visiting a bricks 'n' mortar store
- Embedding video on a landing page can increase conversions by 80% or more
- Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
- The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don't use video
- Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.
Do you really need any more convincing?!
The reason many businesses hesitate to use video content is because it can be an overwhelming medium to get used to. It also has a reputation of being expensive and complex to produce – plus, it supposedly requires ongoing optimization across different platforms and audiences.
But that's not necessarily true.
This post is for those who want to introduce video content into their marketing strategy on a budget, or improve the video content that they already put out... Read the rest of the article here.
No comments:
Post a Comment