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Sunday, November 5, 2017

[Marketing] Article Marketing: Drive Traffic to Your Site

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Article Marketing: Drive Traffic to Your Site

A lot of people need content for their site. Many aspiring webmasters wanted to create the perfect website. But not all of them have the skills or the resources to create good articles or purchase one from a respected writer. Quality articles are hard to get by these days. And if webmasters can get them for free, don't you think they won't grab the chance?

This is the idea behind article marketing. In article marketing, you make dozens of informative articles about the product, service, or website you'd like to promote. And then you submit them to article directories, whose job is to link content writers with the people who need articles.

The process is simple. You write articles subtly promoting your product, service, or site. You can include anchor texts in the body of the article, if that's allowed. Then you put your name as its author and include all the important information you'd want to say about you and your products. This part is actually placed at the last part of the article. It's more like author's notes. It is also the part you are really writing for. It is where you can put your link for the readers to visit.

Just be aware of the guidelines that article directories set when submitting articles. A lot of them frown on totally promotional articles that don't talk about anything else relevant. Keep in mind that you can't directly sell to readers through your articles. You have to impart something important to them, like tips and tricks of a certain concept, how-to's, and facts about accepted ideas. You can't directly tell your readers to buy your products. Directories reject those types of articles.

Now the advantages: if a lot of webmasters take interest in your articles and think that what you have written could qualify as perfect content to their site, they'll use it and upload it accordingly. Part of the deal when it comes to getting free articles from article directories is for interested parties to keep everything intact, including all links and author by-lines. They can't change or edit anything. If they do, they are infringing the agreement as set by the article submission site.

But that's not the only thing you get from it. Some article directories enjoy high page ranking. And high page ranks means they get on top of the search engine results for certain keywords. If your article came up number one on a search courtesy of the high page rank of the article directory you have submitted it to, then you'll definitely reach out to more people. You'll get the traffic you need fast and easy.

So if you have the skills to write articles, use it to acquire thousands of visitors or page impressions everyday. And if it so happens that you can't write a phrase, don't worry. There are a lot of freelance writers over the internet that you can commission to work for you. Most of them are willing to write a short article for a few dollars.

Go for article marketing today. It has been one of the proven ways to drive traffic to your site. If you haven't tried this concept yet, now is the time to do it. Don't waste any more time. Write those articles soon!

Published by John (João)A. Silva, MSCS, MCEC/ CEC, MCSE, C|EH, SEC+, CASP
Webmaster, IT & eBiz Consultant

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