Hey,
It was an event in Chicago and I had one of those moments.
You know those. A moment of truth.
I had mastered the art of content marketing and was getting a ton of traffic and was attending a mastermind weekend.
And I was listening to some hard core digital direct marketers.
You know….
The ones that test, measure and tweak every stage of the sales funnel.
I started to realize that I hadn't invested enough time and attention to making sure the traffic converts with Germanic engineering efficiency.
Or building my email list.
I was a content creator and traffic watcher junkie and not a traffic converting ninja.
So….I had a problem
And then I had that "aha" moment.
I didn't have a traffic problem but a conversion problem.
Not focusing on converting traffic and trust into leads...and sales.
The number one marketing tactic to achieve that?
Building your email list and using it well.
So some email facts
According to data from Campaign Monitor,
- For every $1 spent, email marketing generates an average of $38 in ROI.
- Not only that but marketers are 6x more likely to get someone to click through to their websites from an email than from a tweet.
So grab this free ebook from Campaign Monitor that will help you with the following.
- The path to growing a quality email list
- How to use your list for a more personalized experience
- The best way to use email automation
Get it now before it is gone!
Cheers
João
%%Jeff
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