Hello,
Every now and then Misha included gets himself
sucked into a TV series when Misha knows he shouldn't.
They hook you in the first episode with a
compelling story and about three (3) open loops, and from
their on you're a done deal (yes, the struggle is
real). And then there's the "Cliff Hanger!"
Last Thursday Misha made the mistake of getting sucked
in when he shouldn't have.
After working all week, Misha wanted to take a little
break and "veg out," if you will.
Misha, turned on HBO on demand, and stumbled upon a new
documentary series called "The Defiant Ones".
More or less, it's a behind the scenes sneak peek
at the rise of Dr. Dre and his business partner,
Jimmy Iovine.
All the way from living on the streets in Compton
CA hustling for a few dollars here and there, to
eventually selling Beats headphones for $3.2
Billion to Apple.
It actually didn't end up being as big of a waste
of time as most TV shows are, as contained
within were a multitude of business, marketing,
and even "what not to do" lessons, all wrapped up
in a compelling story of a few guys who dared to
dream big and then go all-in when it came to
chasing what they were after.
Misha would actually recommend it highly to anyone who's
interested in entrepreneurship, or in general just
wants to get an intimate behind the scenes sneak
peek at the music world.
Anywho… Any how...
There were TWO KEY lessons that you can
take and apply to your business, that if you do,
will almost instantly help you grow to the next
level (or get off the ground for the first time if
you're just getting started).
One of the things that Jimmy (Dr. Dre's business
partner) said which struck Misha as something that
people in our industry TRULY need to understand
is this…
"I always felt like I had to work 2x as hard as
the next guy just to keep up. To get ahead, I had
to KILL".
Throughout the documentary they had many of the
big-time artists that I'm sure you listen to on a
daily basis (U2, Black Eyed Peas, Sean Combs,
Snoop Dogg, and many more) discuss what Jimmy's
like in person…
The unanimous agreement that they all came to was
that he's the most persistent and consistent hard
worker that any of them have ever met.
He'd spend ALL day and night completely and
totally dedicated to his craft, and when he got
done with his own work, he'd tune in an listen to
what the greats before him had left him to study.
Starting at the age of about 21, he completely and
totally immersed himself in his craft of producing
music, and then took that attitude with him with
every business venture that he got involved with
moving forward.
One thing Misha sees in our industry is that people are
ALWAYS looking for the "magic bullet."
They're ALWAYS looking that "magic pill," and they're
ALWAYS looking for the thing that will do all of
the work for them.
Now, while Misha does absolutely believe that there are
shortcuts that you absolutely should tap into
(like this right here)…
The truth of the matter is that nothings going to
truly replace you waking up on a day-to-day basis
and putting in the time to learn real skill-sets
that provide real value, and from there taking the
time to apply what you learn.
Way back when in another life, Misha was an ultra
serious Junior Tennis Player.
For most of Misha's career, his serve wasn't what it
should have been.
It was good, but Misha was about 6'2" and in reality,
Misha should have been serving 125MPH pretty
consistently and making about 60-65% of his first
serves.
Misha was good enough naturally to beat just about
everyone without a killer serve, so Misha got a little bit
lazy when it came to really maximizing the
effectiveness of that weapon.
It wasn't until Misha lost to someone in a state final
that Misha KNEW he would have beaten - if Misha
had a serve that he really began to take it as seriously
as Misha always should have.
Misha found a new coach who was supposedly the best
serving coach in the state (which is a lesson in
of it-self about seeking the right mentorship),
and did EXACTLY what he told him to do.
He made a few adjustments, and then gave Misha the
following instructions.
"Now every day between 10:00AM and 12:0PM, I want
you to do NOTHING but hit baskets of serves
practicing what I just taught you."
At first it sounded like complete and total
torture…
2 hours straight of nothing but hitting baskets of
serves isn't exactly the most entertaining thing
to do.
But every time Misha didn't want to do it, he
remembered back to watching that kid celebrate
after beating me in the state final (Misha still
remembers his annoying little fist pump), and he let
it fuel Misha's fire.
About 6 months later Misha entered a tournament
where if all went according to plan, we'd meet
each-other in the finals.
The day came about a week later, and Misha beat him
6-1, 6-3 in about 60 minutes, flat.
That win is still one of his favorite wins.
Misha was able to beat him because of two things…
Firstly, Misha identified his area of weakness that he
had to work on.
Secondly, Misha put in a freakish number of hours on
straight up BORING work to improve that area and
fill that hole in his game.
Now while Misha may not agree with the whole "work on
your weaknesses" mindset when it comes to
business…
Understand one thing…
If you want an above average result, but aren't
willing to put in the blood, sweat and tears, to
learn and build real skillsets that will drive
those above average results, you're kidding
yourself.
It's never going to happen, and you might as well
quit on your journey now and save yourself the
frustration.
Leverage every shortcut that you can to speed up
your journey, but don't kid yourself when it comes
to the amount of work that'll actually be
necessary to achieve success.
Dedicate yourself to the process, put in the work,
and never give up.
If you do, good things WILL happen.
To the top,
João
Leverage every shortcut that you can to speed up
your journey
P.S. I know I said that there were two vitally
important lessons that stood out above and beyond
all else, but today's e-mail is getting a little
bit long.
Tune in tomorrow where I'll share with you the
second lesson… A lesson that if you apply to your
Marketing will have you getting more attention,
building a bigger following, creating more of a
relationship with your following, and making a
hell of lot of sales in the process.
(If you like money, you'll want to pay attention
to tomorrows e-mail).
P.P.S. If you are willing to put in the work to
get your business to where you want it to be,
but want to ensure that you work SMART, and
not only hard, click here to tap into what many
refer to as "The Ultimate Shortcut".
But remember, hard work IS required.
( Click on Misah's pix below )
Sponsor:%%Misha Wilson
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