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Email & PPC marketing is a marketing method that uses emails & Pay per Click Ads to promote to customers. To some, this can sound a bit difficult, but it really isn't. Using email & PPC marketing to reach your customer base isn't as hard as you might think, especially if you pay close attention to the tips in the following article. Let's first discuss eMail Marketing. Do what you can to make your email go into your customers' inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they're no longer interested. While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things' consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely. For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings. Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read. Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received. When following up with clients, you might want to consider sending a follow-up email to them that provides a rebate offer. Try attaching a comment onto your email that tells them to call right now. The end of this email can claim to take a position on this offer immediately. If you are going to incorporate graphics into your e-mails, you should make certain that the e-mails are still readable if the recipient chooses not to display those graphics. A great way to do this is to utilize ALT tags so that replacement text will be displayed when the images cannot be displayed. It might also be a good idea to place the bulk of your images near the bottom of the e-mail. Let's now delve into PPC If you want to have success using pay per click to market your online goods and services, you've got to devise an effective pay per click formula. Not every online marketer approaches pay per click in the same way, and each probably has developed their own unique method in order to make pay per click (or "PPC") work for them. Regardless of your approach, there are several important secrets to pay per click marketing that you should bear in mind when you decide to follow someone else's plan or to develop your own pay per click formula. The biggest secret is that conversions (sales) are the most important aspect of your PPC marketing campaign. Everybody loves to get lots and lots of clicks on their PPC ads, but if those clicks aren't converting into sales, then you're simply wasting your time and money. That's why it is critical to test your PPC ads, and full tracking and testing need to be the very foundation of any successful pay per click formula. So how do you test conversions? One of the simplest ways is to develop numerous PPC ads for each of your online promotions, rather than just one. A good mix might include three or four different ads, all for the same marketing effort. You could use those four different ads in bids on the same keywords, and then have each of those four ads point to a different page on your site. The content on each of the pages should be the same, even though the pages have a different URL. In this way, when developing your pay per click formula, you can decide which of these PPC ads generate the most sales. For example, if you have four different ads running and each ad sends 500 clicks to your site, you can use your Web tracking logs to determine which of those four ads ended up converting into the most sales. Say that "Ad #1" sent 500 clicks and from those you made 3 sales, and that "Ad #2" sent 500 clicks and from those you made 2 sales, and "Ad #3" sent 500 clicks and those generated 7 sales, while "Ad #4" logged 500 clicks but only one sale. Your conversion rates for those ads would be 0.6 percent, 0.4 percent, 1.4 percent, and 0.2 percent respectively. Clearly we can see that "Ad #4" out-performed all of your other ads combined. Therefore, when you put together your own pay per click formula, you should include the advertising ingredient that delivers the most return on investment: in this case, it would be "Ad #4". Forget the others. Of course there are other things to consider in developing a successful pay per click formula, such as keyword research and the actual cost-per-click compared to revenue generated by the PPC traffic. But before you start with a wide shotgun approach to launching a PPC campaign, take a step back a moment and develop a plan to test your conversion rates. You'll quickly find that this is one pay per click formula secret that can mean the difference between success and failure. IN another article I'll discuss PPC Formula 20. Hopefully now that you have read this article, you are a little less intimidated by email & PPC marketing. The widely used marketing practice is fairly simple to implement and can be adapted in no time at all. Simply remember all of the tips that you read here and you will be on your way to using emails for marketing. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
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