The Right E Commerce Marketing Techniques

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Finding right E commerce marketing techniques is important. Many people underestimate how important it is to their business to have a solid marketing plan in place. Some people think that when they put their website online people will find it and start coming in droves. That may have been true when the internet was new but not so anymore. Today there are millions of sites online, in order for your site to get found you need to implement the right E commerce marketing techniques so your site stands out and gets noticed. Don't worry, it's not really difficult though there are many different components that you must learn and implement. Some basic internet marketing skills will serve you very well. It is also important to remember that the search engines make changes frequently and you need to keep up with those changes. If you don't, you may find a decrease in your traffic. Most smaller internet marketers are steering away from many paid traffic sources such as pay per click (PPC). Though this method can be effective it is very expensive and difficult to properly implement. While you are learning and honing your skills you are paying a lot of money. Since most new businesses don't have really deep pockets this may not be the best option for them. Instead, why not use the highly effective free methods to get more traffic to your site? Things like search engine optimization (SEO) with link building can allow you to get a high rank for your site for a specific keyword. This free traffic is called organic traffic and it is highly targeted and since it is free you don't have to worry about going broke while you are honing your skills. The concept is pretty simple: you pick several keywords to describe what your site is about. You can do keyword research with the free Google keyword tool. You are looking for highly relevant phrases that have relatively low competition and high monthly search volume. When you find a dozen or so of these keywords you can use them right on your site to let the search engines know just what your site is all about. You can include these keywords in the description of your site but also in the content you add to your site. When you add a new piece of content such as a video or an article, you can place one or more of these keyword phrases in that content. Another thing you can do is to build back links to your site. A back link is simply when one site links back to another site. In this case you are getting other sites to link to your site. One of the most common and effective ways to do that is to submit articles to other sites and include a link in that article to your site. Making the link one of your keywords is even more effective. These techniques will allow you to do the work once but continue to drive traffic to your site. The right E commerce marketing techniques will include as many free techniques as possible. After all, if the traffic you get is free the profit you make from each sale will be a lot higher. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.