by Dr. Jeffrey Lant ----------------------------- To get more articles and talk to our LIVE staff in the member area sign up here: http://www.InstantComputerBiz.com Office http://www.InstantComputerBiz.com/default.cfm?pageid=496350 Store Sponsor URL: http://www.CyberWealthZone.com ----------------------------- Email is perhaps the most well-known tool that's emerged from the Internet. It's universal. It's cheap. And every newbie can't wait to use it to build their online business. After all, it's a synch, right? Email somebody. Make money. NO WAY! A Brief History Of Email Back in 1994, email was new and exciting. You sat down at your computer, created your message, emailed it. Voila, people actually responded. Light bulbs went off in heads worldwide: this was an unbelievable bonanza. That something you could get for a pittance was certain to generate gigantic returns. Wowser! And so the email rush began until in short order, all of us buried in the stuff, the counter-revolution took shape: the rush to keep the torrents of email being sent from getting to -- you! All sorts of systems emerged that stopped email dead in its tracks. Someone would think of a way to help email get through. Someone else invented a way to block it. Net result: studies now show that up to 99% of the email that's sent is actually stopped, never reaching the person for whom it's intended, the person you expected to buy. What does this mean for you? It means that the rosy figuring you've been doing about all the money you're going to make with email is COMPLETELY erroneous. Consider this common example: a fellow told me the other day he'd purchased a 'sure-thing' opt-in list of 100,000. He said he expected a 1% return with 1000 people buying his $49.95 item. Yes, a quick and painless $50,000!!! He was already spending that money in his head when I talked to him. He hired a copywriter for $2000 to write his sizzling message; (when you're 'sure' of making $50,000, spending $2000 more is 'nothing'). Then he emailed... and waited. A day. Two days. A week. Then grim realization: ABSOLUTELY NO RESPONSE WHATSOEVER. Not even 1. The 'sure thing' $50,000 gain had turned into a sure loss of over $2,000. This is why good judgement is said to be the result of bad experience. So, How Do You Build An Online Business Then? By Getting An Interactive Website And TALKING To People The crazy notion has grown up on the 'net that there is something entirely different about doing business online and doing business offline. Rubbish. Consider what you as a customer want when you go into an offline store. You want a staffer to greet you and ask what assistance you need. You want that staffer to direct you courteously and knowledgeably. You want professional help as and when you need it, but not someone who hovers. Isn't that about the size of it? Well, guess what? Your customers want the same thing from you. That is, they want to be greeted by you live when they visit your website. They want to know that they can get their queries answered and concerns handled promptly by someone polite and informative. Finally, when they're ready to place an order, they want your assistance. In other words, if you expect to profit online, there's no effortless means where you simply have to email a message, then stand by waiting for a torrent of cash. You have to work your business, day in, day out which means TALKING to folks. Online, as offline, you build your business by TALKING TO one customer at a time. Talking to them, answering their questions, being generally helpful and available. If this discourages you, maybe business per se isn't your cup of tea. But if you accept the fact that ALL businesses are built one customer at a time, then you're ready to do what it takes to use the 'net to your daily advantage. Thus, do this: transform your website into an interactive business emporium where you can greet and work with people inexpensively worldwide. Talking to your customers; this is the real benefit of the Web, and you can start doing and profiting from it today. Website interactivity -- not misunderstood email -- is what makes you rich online. Don't wait another minute to get and use it. That's how you get rich online, not by gambling on email. Resource Box A good place to look for affordable interactive options is Worldprofit. This well-known company offers a Free Membership. Use it to review your options and, because they're interactive, talk to real people about what works best for you. Start at http://www.CyberWealthZone.com About The Author Harvard-educated Dr. Jeffrey Lant is one of the best- known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to http://www.InstantComputerBiz.com .or. my sponsor http://www.CyberWealthZone.com and attend today's program as Dr. Lant's guest. John & JoAn - President http://www.InstantComputerBiz.com a CyberWealthZone & Worldprofit Dealership Email: joaoa.desilva2015@gmail.com Sponsor: italiajaureguielze@gmail.com URL: http://www.InstantComputerBiz.com Office Store http://cbstore32244.instantcomputerbiz.com/ Full InstantComputerBiz.com website w/store URL: http://www.InstantComputerBiz.com/default.cfm?pageid=496350 Sponsor URL: http://www.CyberWealthZone.com
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